Content Strategist / Writer

The Content Strategist/Writer role at Deejos involves creating and managing the content strategy to support marketing goals and brand voice. Your responsibilities include developing a comprehensive content strategy aligned with Deejos" marketing objectives, identifying target audience segments, and tailoring content to meet their preferences. You will conduct content audits to assess performance and improve content quality. As a Content Strategist/Writer, you will be responsible for writing, editing, and proofreading various content types such as blog posts, articles, social media updates, and email newsletters. Collaboration with design and video production teams to create multimedia content is essential. Ensuring all content is of high-quality, engaging, and optimized for SEO will be a key focus. Managing the content calendar for timely delivery across all channels, overseeing the production process, and maintaining website content relevance are crucial aspects of the role. Tracking and analyzing content performance metrics, using data-driven insights to refine strategies, and generating reports for stakeholders are vital responsibilities. Collaborating with the digital marketing team, coordinating with other departments, and engaging with external partners to expand content reach are essential for success in this role. Staying updated on industry trends, experimenting with new content formats, and continuously seeking ways to enhance content quality and effectiveness are key components of the position. The ideal candidate will hold a Bachelor's degree in Marketing, Communications, Journalism, or a related field, along with a minimum of 3 years of experience in content creation or strategy. Strong writing, editing, and proofreading skills, understanding of SEO and content marketing principles, proficiency in CMS and analytics tools, excellent organizational and project management skills, as well as creative and strategic thinking abilities are required. Strong communication and interpersonal skills are also essential for effective collaboration.,