Content Strategist (Mumbai)

Leapswitch Networks is looking for a dynamic and multi-talented Content Strategist with an in-depth skill set in IT content generation and multi-channel content management. The successful candidate will be tasked with planning, strategizing, developing, and managing all outgoing material across a wide variety of platforms and formats to ensure consistent brand message and effective communication that fosters engagement and growth.

Key Responsibilities:

• Design and execute an integrated content strategy that supports the firm's IT services and solutions on all digital and offline platforms.
• Develop, curate, and optimize technical and non-technical content for IT infrastructure, software solutions, digital transformation, and industry news.
• Head content creation for diverse formats such as blogs, social media posts (Instagram, Twitter, Facebook, LinkedIn), newsletters, email marketing campaigns, video scripts, podcasts, press releases, and guest blogs.
• Plan and implement email marketing campaigns, write persuasive copy to build leads, engage clients, and drive company offerings.
• Manage video content production processes, such as writing scripts, coordinating production teams, and post-production approvals.
• Supervise podcast content plans, such as topic brainstorming, guest liaison, recording schedules, and publishing.
• Coordinate PR activities and media relations to increase brand exposure, create press releases, and liaise with media houses.
• Create and nurture a strong knowledge base system to assist internal teams as well as customer self-service with current resources and FAQs.
• Optimize and manage PPC campaign copies in collaboration with the digital and marketing teams to maintain messaging consistency and conversion-oriented messages.
• Work with cross-functional teams (technology, marketing, sales, customer support) to maintain the accuracy, relevance, and business objective alignment of content.
• Track content performance via analytics and feedback, consistently optimizing strategies to enhance reach, engagement, and ROI

Required Skills:

Education:

Bachelor's or Master's degree in Information Technology (BSc IT, BE/BTech IT, MSc IT, MTech IT) or any other equivalent field.