Content Strategist

Key Responsibilities1. Strategic Content Planning

• Translate MHFA India’s strategy into clear and engaging content.
• Plan content approaches including live webinars, live talks, and campaign-based communication.
• Identify key themes, tone, and messaging for diverse audiences (corporates, NGOs, individuals).
• Develop editorial calendars aligned with programs, events, and campaigns.
• Ensure message consistency across platforms.

2. MHFA Portfolio Creation

• Build and maintain relationships with MHFA India alumni via LinkedIn.
• Encourage alumni engagement and experience sharing to create authentic advocacy.
• Conduct structured interviews with trainees for testimonials and impact stories.
• Document feedback in video and written formats.
• Convert insights into case studies, blogs, and promotional content.
• Coordinate with corporates to collect impact data and support release documents.

3. Social Media Content Creation

• Design and implement monthly social media content calendars.
• Create and schedule posts for Instagram, Meta, LinkedIn, Twitter, and leadership accounts.
• Adapt content for platform-specific audiences while maintaining brand voice and inclusivity.
• Support campaign storytelling and community engagement.

4. Creative & Multimedia Scriptwriting

• Develop scripts for podcasts, explainer videos, animations, and short-form content (Reels/Shorts).
• Ensure audience-friendly, engaging, and value-aligned messaging.
• Work closely with designers and video editors to execute high-quality multimedia content.

5. Public Relations & Network Building

• Build relationships with print, digital, and broadcast media.
• Coordinate publicity through newspapers, radio, media interviews, and features.
• Support visibility initiatives for MHFA India programs and impact.

6. SEO & Blog Writing

• Write blogs, articles, and website content optimized for search engines.
• Research relevant keywords on mental health, training, and workplace inclusion.
• Improve organic reach, ranking, and thought-leadership presence.
• Benchmark and replicate best practices from reputed industry blogs.

7. Analytics & Reporting

• Monitor content performance using tools such as:
• Google Analytics
• LinkedIn Insights
• Meta Business Suite
• Prepare monthly reports on reach, engagement, and follower growth.
• Use data insights to refine content strategy and demonstrate impact.

8. Cross-Team Alignment & Collaboration

• Work with SEO, marketing, design, research, and analytics teams.
• Ensure content reflects program updates, research findings, and organizational goals.
• Support development of:
• proposals
• newsletters
• sales decks and brochures
• guides and internal communication material

Desired Skills & Competencies

• Strong written and verbal communication skills
• Experience in content strategy and digital storytelling
• Knowledge of SEO and analytics tools
• Ability to manage multiple platforms and campaigns
• Collaborative mindset and stakeholder management skills
• Ability to translate technical information into simple communication

Preferred Experience

• Background in content writing, communications, digital marketing, or media

Job Type: Full-time

Pay: ₹12,730.46 - ₹30,000.00 per month