Content Specialist

Purpose of the job As a Content Specialist, you will play a key role in developing high-quality written content that aligns with our brand voice and marketing objectives. You will be responsible for crafting compelling copy for digital, print, and social media platforms, ensuring consistency across all channels. Your creativity will help drive engagement and strengthen our brand presence. Key Accountabilities/Duties & Responsibilities Create engaging and persuasive copy for websites, blogs, email campaigns, social media, brochures, and other marketing materials. Develop content that resonates with diverse target audiences, including guests, corporate clients, and stakeholders. Collaborate with the marketing, design, and social media teams to develop content that aligns with the strategies. Edit and proofread content to ensure clarity, consistency, and alignment with brand guidelines. Research industry trends, competitor activity, and guest preferences to keep content fresh and relevant. Assist in creating copy for advertising campaigns, including taglines, product descriptions, and promotional materials. Ensure SEO best practices are followed in digital content to improve search engine visibility and rankings. Ensure timely delivery of projects across all platforms. Contribute to storytelling initiatives that highlight our brand's sustainable practices, guest experiences, and unique offerings.