Content Specialist

Content Creator Supplement Brand Marketing

Focus

Location

Work Schedule

About the Role

We are hiring a Content Creator with a strong marketing background to support North American supplement and wellness brands. This role involves creating performance-driven content for Meta ads, email marketing, websites, and social channels, while closely collaborating with the Graphic Designer to convert content into high-performing visual creatives for U.S. and Canadian e-commerce audiences.

Key Responsibilities

Create marketing-focused content for Facebook & Instagram ads

Write and structure content for email marketing campaigns and flows

Develop website content including product pages, landing pages, blogs, and educational sections

Support social media engagement content aligned with paid and organic strategies

Work closely with the Graphic Designer to translate content into effective visuals for ads, emails, social posts, and website sections

Ensure messaging accuracy, clarity, and conversion focus across all creatives

Understand brand voice, product benefits, and positioning

Analyze competitors and market trends to refine messaging

Ensure all content aligns with supplement industry guidelines and North American customer expectations

Required Experience & Skills

35 years of experience in content creation with a marketing background

Experience in the supplement, health, or wellness industry

Strong understanding of North American (U.S. & Canada) customers

Experience working with e-commerce and DTC brands

Ability to create content for Meta ads, email marketing, websites, and blogs

Strong understanding of brand positioning, product storytelling, and funnel-based content

Ability to collaborate effectively with designers and marketing teams

Clear, persuasive, and compliance-aware writing style

Application Requirements

Resume / CV submission is mandatory

Work samples or content examples are preferred but not mandatory

Availability for the listed working hours is required

How to Apply

Please submit your resume and confirm your availability for 7:00 PM 3:30 AM IST (Monday to Friday).