Content Marketing Manager

As a Content Marketing Manager, you will be responsible for developing and producing high-quality, engaging content across various platforms to drive growth. This includes creating blogs, articles, white papers, case studies, website copy, social media posts, email campaigns, and marketing collateral. You will collaborate with the marketing team to ensure that the content aligns with the firm's overall growth marketing strategy and goals. Your role will also involve conducting thorough research on industry-related topics to ensure the accuracy, relevance, and up-to-dateness of the content. Staying informed about the latest trends and developments in the accounting and finance industry is crucial for this position. Additionally, you will assist in developing and executing content marketing strategies that support the firm's business objectives, identifying opportunities to repurpose and update existing content for maximum impact. It is essential to maintain the firm's brand voice and tone guidelines consistently across all communication channels. Collaboration is key in this role, as you will work closely with other marketing team members, product managers, and subject matter experts to gather insights and information for content creation. You will also collaborate with marketers, designers, and executive leadership on special projects to enhance the firm's reputation within the industries it serves. Editing and proofreading skills are essential to review content for accuracy, clarity, and consistency. Ensuring grammatical-error-free content that adheres to the firm's style guide is part of your responsibilities. In terms of requirements, you must hold a Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, along with at least 3 years of proven experience as a content writer, preferably in the B2B SaaS industry. Experience with AI-assisted writing and ideation tools, strong SEO knowledge, proficiency in content management systems and analytics tools, organizational skills, and attention to detail are necessary. Knowledge of the accounting industry and its terminology is a plus. Monitoring and analyzing content performance using analytics tools, providing regular reports, and making data-driven recommendations for improvement are also part of the responsibilities. For SEO and keyword optimization, implementing best practices to optimize content for search engines, conducting keyword research, and integrating relevant keywords into content for improved search engine rankings are desirable skills.,