Content Marketing Executive

Desired Experience & Exposure:
Were looking for a versatile and strategic Content Marketing Executive with strong B2B experience (B2C exposure is a plus). Youll own the content lifecycle across our in-house brandsfrom ideation to performancewhile aligning with SEO best practices and business goals. You should be comfortable switching between product copy, thought leadership articles, SEO pages, email content, and social campaign narratives.

Roles & Responsibilities:Plan and manage content calendars across website, blogs, and campaignsWrite and edit compelling B2B-focused content that connects with decision-makersOptimize content for SEOinternal linking, meta tags, keyword clustersRepurpose content into social media posts, email drips, PDFs, etc.Collaborate with designers, social media team, and SEO team for asset executionResearch competitors and industry trends to shape content themesTrack performance using GA4, GSC, and keyword tools (SEMrush/Ahrefs)

Desired Skills:Experience writing for both B2B and B2C brandsFamiliarity with tools like SEMrush / Ahrefs / UbersuggestEmail copywriting / Email campaign experience (Mailchimp, Sendinblue)Knowledge of funnel-based copy (TOFU, MOFU, BOFU)Experience with LinkedIn content strategyBasic Canva or briefing experience with design teamsUnderstanding of Google Search Console

Mandatory Skills: Strong written English and grammar (B2B tone and structure)Content writing experience (blogs, website, product copy)SEO basics: keyword usage, meta tags, internal linkingFamiliarity with CMS tools (e.g., WordPress)Google Analytics 4 (GA4) understandingResearch and competitor content analysisContent calendar management

Desired Qualification:
1-2 years of relevant B2B content or product marketing experienceStrong writing skills with understanding of funnel-based copyComfortable with SEO tools and Google AnalyticsExperience with CMS platforms like WordPressB2C content knowledge is a bonusAdaptable writing style (technical, narrative, short-form, or long-form)Basic design sense (Canva) or ability to brief designers effectively