Content Marketing Executive

At CentraLogic, youll join a dynamic team of professionals dedicated to providing solutions using appropriate technologies. CentraLogic is a young and dynamic organization specializing in emerging technologies while supporting existing systems. CentraLogic is committed to ethical practices, transparency, and a collaborative environment that promotes growth, learning, and innovation.

Roles and Responsibilities

• Develop and maintain monthly content calendars aligned with marketing campaigns, website requirements, and sales priorities.
• Create high-quality content including website pages, blogs, case studies, whitepapers, brochures, product sheets, and sales enablement material.
• Research industry trends and competitor messaging to produce relevant, insightful, and updated content.
• Write clear, engaging, SEO-aligned copy for website pages, landing pages, and long-form articles.
• Draft captions, hooks, and copy for social media posts, leadership content, and campaign narratives.
• Repurpose long-form content into short-form social media posts, emailers, and marketing assets.
• Collaborate with the design team to create visually aligned creatives and ensure contentvisual consistency.
• Work cross-functionally with SEO, Social Media, Inside Sales, and Performance Marketing teams to maintain unified messaging.

JOB DESCRIPTION

• Coordinate with the web development team for uploading, formatting, and updating content on websites or landing pages.
• Maintain a structured content library in SharePoint/Drive, ensuring versions are updated and archived properly.
• Conduct content reviews and regularly update outdated website or collateral material.
• Ensure all content adheres to brand guidelines, tone, grammar accuracy, and ISO-compliant communication standards.
• Support email marketing and lead-nurturing workflows by writing email templates and outreach content.
• Participate in weekly marketing review meetings and contribute to content planning and strategy.

Candidate Profile

• 1-3 years of experience in content writing or content marketing (preferably in IT, SaaS, or B2B).
• Strong storytelling, writing, and editing skills with the ability to simplify complex technical concepts.
• Ability to work across multiple content formats: blogs, web pages, collaterals, emailers, and social media copy.
• Comfortable collaborating with design, SEO, and sales teams.
• Excellent research skills and a proactive approach to understanding industry trends.
• Strong attention to detail, grammar, and brand tone consistency.
• Ability to manage multiple projects and deadlines simultaneously.

Required Qualifications

• Bachelors/Masters degree in Marketing, Mass Communication, English Literature, Journalism, or related field.
• Experience writing website content, blogs, and long-form documents such as case studies or whitepapers.
• Proficiency in using tools such as Google Docs, Grammarly, Semrush, Canva, SharePoint/Drive, and CMS platforms like WordPress.
• Basic understanding of SEO writing principles and keyword placement.
• Familiarity with AI tools (e.g., ChatGPT) for ideation and research with final content edited manually to ensure accuracy.
• Strong time-management and organizational skills.