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2.0 - 6.0 years
0 Lacs
pune, maharashtra
On-site
You are a talented B2B Copywriter and Storyteller with 2-3 years of experience, ideally in the IT SaaS sector or a marketing agency. Your role involves crafting compelling narratives and persuasive copy that effectively resonates with the target audience. Possessing certifications in ChatGPT or generative AI will be advantageous for this position. Your responsibilities include developing and implementing engaging B2B content strategies that are aligned with the brand voice and business objectives. You will be tasked with creating clear, persuasive copy for various marketing channels such as websites, emails, blogs, whitepapers, case studies, social media, videos, webinars, and cold emails. Collaboration with marketing, product, and sales teams is essential to produce content that drives lead generation, customer engagement, and brand awareness. Additionally, you will be translating complex technical concepts into impactful narratives, conducting thorough research on the industry, products, and target audience, and utilizing ChatGPT and generative AI tools to enhance content creation and foster innovation. Ensuring SEO optimization and adherence to best practices, as well as editing and proofreading content for quality and consistency, are crucial aspects of your role. Staying updated on industry trends, emerging technologies, and best practices in B2B marketing and storytelling is also expected. The ideal candidate for this position should have 2-3 years of experience as a B2B copywriter, preferably within the IT SaaS sector or a marketing agency. Strong storytelling and copywriting skills demonstrated through a portfolio of B2B content are essential. A solid understanding of B2B marketing principles and best practices, experience with SEO and content optimization techniques, familiarity with ChatGPT or other generative AI tools, and certifications in these areas are advantageous. Excellent research skills, the ability to grasp complex technical concepts quickly, attention to detail, a commitment to high-quality work, the capacity to work collaboratively in a fast-paced environment, and effective project management skills are key requirements. Strong communication skills and a proactive attitude are also necessary for success in this role. This is a remote position with working hours from 2:30 PM to 11:30 PM.,
Posted 3 weeks ago
1.0 - 3.0 years
4 - 6 Lacs
Ahmedabad, Thaltej
Work from Office
Desired Experience & Exposure: Were looking for a versatile and strategic Content Marketing Executive with strong B2B experience (B2C exposure is a plus). Youll own the content lifecycle across our in-house brandsfrom ideation to performancewhile aligning with SEO best practices and business goals. You should be comfortable switching between product copy, thought leadership articles, SEO pages, email content, and social campaign narratives. Roles & Responsibilities: Plan and manage content calendars across website, blogs, and campaigns Write and edit compelling B2B-focused content that connects with decision-makers Optimize content for SEOinternal linking, meta tags, keyword clusters Repurpose content into social media posts, email drips, PDFs, etc. Collaborate with designers, social media team, and SEO team for asset execution Research competitors and industry trends to shape content themes Track performance using GA4, GSC, and keyword tools (SEMrush/Ahrefs) Desired Skills: Experience writing for both B2B and B2C brands Familiarity with tools like SEMrush / Ahrefs / Ubersuggest Email copywriting / Email campaign experience (Mailchimp, Sendinblue) Knowledge of funnel-based copy (TOFU, MOFU, BOFU) Experience with LinkedIn content strategy Basic Canva or briefing experience with design teams Understanding of Google Search Console Mandatory Skills: Strong written English and grammar (B2B tone and structure) Content writing experience (blogs, website, product copy) SEO basics: keyword usage, meta tags, internal linking Familiarity with CMS tools (e.g., WordPress) Google Analytics 4 (GA4) understanding Research and competitor content analysis Content calendar management B2B Content Writer Content Marketing Executive SEO Content Writer B2B Copywriter Digital Content Marketer SEO Content Strategist Blog Writer B2B Content Writer Marketing Web Content Writer Content Executive SaaS / IT / Services Content Specialist SEO Content Marketing Lead Generation
Posted 1 month ago
1.0 - 3.0 years
4 - 6 Lacs
Ahmedabad
Work from Office
Desired Experience & Exposure: Were looking for a versatile and strategic Content Marketing Executive with strong B2B experience (B2C exposure is a plus). Youll own the content lifecycle across our in-house brandsfrom ideation to performancewhile aligning with SEO best practices and business goals. You should be comfortable switching between product copy, thought leadership articles, SEO pages, email content, and social campaign narratives. Roles & Responsibilities: Plan and manage content calendars across website, blogs, and campaigns Write and edit compelling B2B-focused content that connects with decision-makers Optimize content for SEOinternal linking, meta tags, keyword clusters Repurpose content into social media posts, email drips, PDFs, etc. Collaborate with designers, social media team, and SEO team for asset execution Research competitors and industry trends to shape content themes Track performance using GA4, GSC, and keyword tools (SEMrush/Ahrefs) Desired Skills: Experience writing for both B2B and B2C brands Familiarity with tools like SEMrush / Ahrefs / Ubersuggest Email copywriting / Email campaign experience (Mailchimp, Sendinblue) Knowledge of funnel-based copy (TOFU, MOFU, BOFU) Experience with LinkedIn content strategy Basic Canva or briefing experience with design teams Understanding of Google Search Console Mandatory Skills: Strong written English and grammar (B2B tone and structure) Content writing experience (blogs, website, product copy) SEO basics: keyword usage, meta tags, internal linking Familiarity with CMS tools (e.g., WordPress) Google Analytics 4 (GA4) understanding Research and competitor content analysis Content calendar management Desired Qualification: 1-2 years of relevant B2B content or product marketing experience Strong writing skills with understanding of funnel-based copy Comfortable with SEO tools and Google Analytics Experience with CMS platforms like WordPress B2C content knowledge is a bonus Adaptable writing style (technical, narrative, short-form, or long-form) Basic design sense (Canva) or ability to brief designers effectively
Posted 1 month ago
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