Job
Description
Desired Experience & Exposure: Were looking for a versatile and strategic Content Marketing Executive with strong B2B experience (B2C exposure is a plus). Youll own the content lifecycle across our in-house brandsfrom ideation to performancewhile aligning with SEO best practices and business goals. You should be comfortable switching between product copy, thought leadership articles, SEO pages, email content, and social campaign narratives. Roles & Responsibilities: Plan and manage content calendars across website, blogs, and campaigns Write and edit compelling B2B-focused content that connects with decision-makers Optimize content for SEOinternal linking, meta tags, keyword clusters Repurpose content into social media posts, email drips, PDFs, etc. Collaborate with designers, social media team, and SEO team for asset execution Research competitors and industry trends to shape content themes Track performance using GA4, GSC, and keyword tools (SEMrush/Ahrefs) Desired Skills: Experience writing for both B2B and B2C brands Familiarity with tools like SEMrush / Ahrefs / Ubersuggest Email copywriting / Email campaign experience (Mailchimp, Sendinblue) Knowledge of funnel-based copy (TOFU, MOFU, BOFU) Experience with LinkedIn content strategy Basic Canva or briefing experience with design teams Understanding of Google Search Console Mandatory Skills: Strong written English and grammar (B2B tone and structure) Content writing experience (blogs, website, product copy) SEO basics: keyword usage, meta tags, internal linking Familiarity with CMS tools (e.g., WordPress) Google Analytics 4 (GA4) understanding Research and competitor content analysis Content calendar management Desired Qualification: 1-2 years of relevant B2B content or product marketing experience Strong writing skills with understanding of funnel-based copy Comfortable with SEO tools and Google Analytics Experience with CMS platforms like WordPress B2C content knowledge is a bonus Adaptable writing style (technical, narrative, short-form, or long-form) Basic design sense (Canva) or ability to brief designers effectively
