Content Lead - ALLEN

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About ALLEN Career Institute

ALLEN Career Institute is India's most trusted name in test preparation, shaping the future of millions of aspirants for JEE, NEET, Olympiads, Boards, and beyond. With a legacy of 37 years of academic excellence and innovation, we are now scaling our impact through brand storytelling and large-scale communication campaigns.

Content Lead

This is more than a leadership role; it's a chance to transform and evolve a content team into a storytelling powerhouse that drives brand love, trust, and engagement.

Key responsibilities

• Lead & Inspire:

  Manage and mentor a team of copywriters to produce high-impact content across digital and print platforms.

• Strategize & Execute:

  Develop content strategies for performance marketing, CRM, and landing pages that drive engagement and conversion.

• Craft Persuasive Copy:

  Write and review compelling, conversion-driven copy for ads, landing pages, CRM campaigns, and social media.

• Own the Brand Voice:

  Define and evolve ALLEN's tone of voice across all communication touchpoints.

• Drive Impact

  : Collaborate with brand, design, social, performance, and CRM teams to create and execute end-to-end campaigns.

• Tell Stories That Matter:

  Champion storytelling that is authentic, emotionally resonant, and culturally relevant, especially for Tier 2/3 audiences.

• Transform the Team:

  Build a culture of creativity, collaboration, and continuous improvement within the content team.

• Support ATL/BTL Campaigns:

  Contribute to print media assets, including brochures, flyers, newspaper inserts, and more.

• Measure & Optimize:

  Track performance metrics, analyze content effectiveness, and stay ahead of trends in digital and educational marketing.

Qualifications & skills

• 810 years of experience in content leadership and copywriting — preferably in edtech, D2C, or consumer brands. Past agency experience is an add-on.
• Exceptional command of English and Hindi (written and spoken).
• Demonstrated experience in social media content planning and execution across platforms like Instagram, YouTube, and Facebook.
• Proven success in print media and offline campaigns.
• Familiarity with performance marketing and CRM content.
• A natural leader who can inspire creativity and deliver under tight deadlines.
• A strategic thinker with a sharp eye for detail, storytelling, and cultural relevance.

Why Join Us?

• Be part of a brand that’s shaping the future of education in India.
• Work on high-impact campaigns with national reach.
• Collaborate with passionate teams in a fast-paced, purpose-driven environment.
• Influence the lives of millions through meaningful content.