Content Creator

As a scriptwriter for Reels, Shorts, and Promotional Videos, your main responsibility will be to craft compelling, concise, and creative scripts tailored for platforms like Instagram Reels and YouTube Shorts. You will brainstorm and develop engaging video concepts that resonate with the target audience and align with the brand's tone. Additionally, you will create storytelling-driven scripts for promotional videos that highlight products, services, or campaigns. It is essential to incorporate trending topics, challenges, and memes into the scripts to increase shareability and virality. In terms of captions and copywriting for social media assets, you will be tasked with writing catchy and attention-grabbing captions for various visual content such as posters and flyers. Crafting effective calls-to-action (CTAs) that drive engagement, clicks, and conversions will also be part of your role. Ensuring that the captions align with the brand's voice and are optimized for platform-specific audiences is crucial. You will also need to utilize hashtags effectively to increase content reach and visibility. Your role will also involve technical content writing, focusing on SEO and blogs. This includes researching and writing well-structured technical blogs and articles on industry-related topics. Conducting keyword research to create SEO-optimized content that drives organic traffic is essential. Developing how-to guides, case studies, and FAQs to educate the audience and improve the website's authority will be part of your responsibilities. Collaboration with the digital marketing team to ensure content aligns with SEO goals and keyword strategies is key. As the on-camera talent, you will act as the face of the brand in reels, shorts, and promotional videos. Your task will be to deliver engaging, confident, and natural performances in front of the camera. Representing the brand in a relatable and authentic manner that connects with the target audience is crucial. It is important to stay updated with popular trends, challenges, and cultural moments to integrate into performances effectively. Monitoring industry trends, competitor content, and audience preferences to create relevant and innovative content will be part of your content strategy and trends responsibilities. Analyzing the performance of content across platforms and adjusting strategies to maximize engagement is essential. You will also be expected to experiment with new content formats and styles to keep the brand's presence fresh and engaging. Collaboration and teamwork are key aspects of this role, as you will work closely with graphic designers, videographers, and marketing teams to align content with campaign goals. Coordinating with stakeholders to ensure content consistency across all platforms and providing creative input in brainstorming sessions for campaigns and social media strategies are essential. In terms of skills and qualifications, you should possess strong storytelling ability with an excellent grasp of scripting for short-form video content. Creative thinking and exceptional writing skills for crafting captions, taglines, and technical blogs are necessary. Proficiency in SEO best practices, keyword research tools, and analytics tools is also required. Experience with content management systems like WordPress and a basic understanding of video editing tools such as Adobe Premiere Pro or Canva will be beneficial for effective collaboration with editors. Charismatic, confident, and relatable on-camera presence, along with the ability to convey enthusiasm and authenticity while promoting products or services, are essential for this role. This is a full-time position with a day shift schedule and performance bonus. The work location is in person.,