Content Creator

Job Title: Content Creator – Skincare Brand
Location: Mumbai
Department: Marketing
Reports to: Marketing Manager / Head of Brand

About Us:

At RAS, we believe skincare is more than routine—it's a ritual of self-care. We are a growing skincare brand focused on clean, science-backed formulations that deliver real results. We're seeking a creative and strategic Content Creator to help us tell our story, grow our community, and elevate our digital presence.

Role Summary:

We’re looking for a passionate and beauty-savvy Content Creator who understands skincare, social media, and storytelling. This person will be responsible for planning, creating, and publishing high-quality content across our digital platforms to increase brand awareness, engage our audience, and drive growth.

Key Responsibilities:

• Develop and execute content strategies aligned with brand and campaign goals.
• Create original, high-quality content for Instagram, TikTok, YouTube, website, email, and other digital platforms.
• Write compelling copy for posts, videos, product descriptions, and newsletters.
• Collaborate with the marketing, product, and design teams to conceptualize content around product launches, skincare education, and brand storytelling.
• Stay up-to-date with skincare trends, competitor content, and platform updates to ensure fresh and relevant content.
• Repurpose content for multiple formats and audiences while maintaining brand voice and visual identity.
• Occasionally appear on camera for tutorials, product demonstrations, or behind-the-scenes content (if comfortable).
• Track content performance metrics and optimize future content based on insights.

Requirements:

• 1+ year of experience in content creation, social media, or digital marketing (preferably in the beauty/skincare space).
• Strong understanding of social media platforms, especially Instagram, TikTok, and YouTube.
• Excellent writing and storytelling skills with attention to detail and tone.
• Proficient in photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Passionate about skincare, beauty, and wellness.
• Highly organized, creative, and self-motivated.
• Basic knowledge of SEO and email marketing is a plus.

Preferred Qualifications:

• Experience working with beauty influencers or UGC campaigns.
• On-camera presence or video presentation skills.
• Understanding of skincare ingredients and routines.
• Familiarity with content scheduling tools (e.g., Later, Hootsuite, Notion, etc.).

Why Join Us?

• Work with a passionate, innovative team that cares about people and the planet.
• Opportunity to grow in a fast-scaling beauty brand.
• Employee discounts and wellness perks.
• A collaborative, creative, and flexible work environment.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Language:

• Hindi (Preferred)
• English (Preferred)

Work Location: In person