Content Copywriter

Location: WFO, Gurgaon

Job Type: Full-time

Experience Required: 3-4 Years

Role Overview:

You’ll support the Marketing & Content teams by crafting engaging, brand-aligned ad copy for social media, search ads, display campaigns, and in-app messaging. This hands-on role offers visibility into performance marketing campaigns and growth strategy.

Responsibilities

Write short-form ad copy—headlines, body text, and CTAs—for Google Ads, Facebook/Instagram, in-app banners, SMS, and emails.

Collaborate closely with designers and performance marketers to ideate and refine campaign creatives.

Help run A/B tests—draft variations, analyze results, and suggest improvements.

Research target audiences and trending themes aligned to Astroyogi’s astrology/wellness brand voice.

Maintain brand consistency and tone across campaigns and formats.

Assist in creating search ad extensions, UTM-tagged links, and performance reports.

Qualifications & Skills

Currently pursuing or recently graduated (Bachelor’s or Master’s) in Marketing, Communications, English, Journalism, or relevant field.

Strong writing skills in English, with flair for persuasive brand storytelling.

Energy and curiosity around conversion marketing, A/B testing concepts, and analytics.

Comfortable working with briefs and collaborating cross-functionally.

Bonus: an interest in astrology, wellness, Vedic themes or related creative content.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Application Question(s):

• How many years of experience you had as copy/content writer?
• Are you fine with Work from Office(5 day) ?
• Are you ready to rellocate/commute to gurugram,haryana?

Work Location: In person