Content & Community Manager

Role & responsibilities

Content Strategy & Planning

• Build and maintain a robust content calendar aligned with business and marketing objectives.
• Develop content across formats: blogs, product descriptions, newsletters, branded campaigns, and social media.
• Collaborate with marketing, product, design, and SEO teams for content alignment and performance.

SEO & Web Content Management

• Oversee keyword research, on-page SEO, and optimization best practices using tools like

  Google Search Console

  ,

  SEMrush

  , or

  Ahrefs

  .
• Create SEO-first web content, landing pages, and metadata that rank and convert.
• Ensure consistent quality, tone, and brand alignment across all digital properties.

Editorial Oversight & Copy Management

• Edit and proofread content for clarity, grammar, and accuracy.
• Manage a small team of writers/freelancers; assign tasks and review outputs.
• Own internal communication content such as product updates, scripts, and newsletters.

Analytics & Performance Reporting

• Track performance metrics including traffic, engagement, dwell time, and keyword rankings.
• Generate monthly content performance reports with insights and optimization ideas.
• Analyze user journeys to refine messaging and increase conversion points.

Community & Campaign Support

• Contribute to brand campaigns, thought leadership, and customer engagement efforts.
• Collaborate on

  community management

  ,

  email content

  , and

  branded storytelling

  .

Preferred candidate profile

• Strong command over

  English and Hindi

  writing and editing
• Expertise in

  SEO copywriting

  ,

  on-page/off-page SEO

  ,

  keyword research

• Proficient with

  Content Management Systems (CMS)

  , Google Docs, and

  MS Word

• Working knowledge of

  Google Analytics

  ,

  Search Console

  , and content tracking tools
• Familiarity with AI tools (e.g., ChatGPT) for ideation and optimization
• Experience managing newsletters, internal communications, and content for multiple platforms

Soft Skills:

• Excellent attention to detail and grammar
• Strong communication and team collaboration
• Ability to manage deadlines and multitask effectively
• Creative thinking with a data-driven mindset

Nice to Have:

• Experience in

  e-commerce SEO

  ,

  branded content

  , or

  B2B commerce

• Knowledge of

  community engagement

  ,

  campaign execution

  , or

  voice-over scripting

• Exposure to CRO, analytics tools, or publishing systems