Consumer Science & Sensory Specialist

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

What makes the role meaty?

• Build & Lead

  : Establish the Sensory Centre of Excellence from the ground up for India's top D2C food brand.

• Be the Consumer's Voice

  : Own end-to-end sensory programs and insights, from initial concept to product launch.

• Drive Strategy

  : Use deep market intelligence and sensory data to shape innovation and sharp product positioning

• Impact the Bottom Line

  : Translate technical sensory data into clear claims that drive marketing and consumer delight.

• Sensory & Consumer Insights

  : Build consumer learning plans, lead sensory tests (discrimination, descriptive, etc.), and partner with agencies on qualitative & quantitative research

• Centre of Excellence

  : Establish best-in-class sensory practices, build sensory libraries, and train internal panels to ensure consistent product quality.

• Market Intelligence

  : Track competitor products, analyse trends, and generate insights to shape our innovation and renovation strategy.

• Product Communication

  : Translate sensory data into clear, credible claims for marketing, aligning with R&D and regulatory teams

We hope that you have..

• B.Sc /M.Sc or B.Tech/M.Tech in Food Tech/Food Science.
• 5–7 years of experience in FMCG/D2C food/beverage sensory functions or at a consumer research agency
• Strong knowledge of sensory techniques, statistics, and consumer testing protocols.
• Proven ability to turn data into actionable insights and stories
• A consumer-obsessed, entrepreneurial mindset for a fast-paced D2C environment.
• Deep understanding of sensory science and consumer behaviour.
• Ability to design and interpret quant + qual research with actionable recommendations
• High consumer empathy and passion for delivering superior product experiences.
• Entrepreneurial mindset suited for a fast-paced D2C environment.