Consultant/Senior Analyst - Account Based Marketing

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About Insights & Advisory (I&A)

Our Insights and Advisory team play a crucial role in providing strategic guidance and data driven insights to organizations. By analyzing market trends, consumer behavior, and business data, our team helps decision-makers make informed choices that can positively impact their organization's performance and bottom line. We work across diverse industries and sectors like Technology, Industrials, Energy, Chemicals, Life Sciences and Logistics, including market research, strategy, sales and marketing, R&D, and more.

What you will be doing at

Industry Marketing Specialist

Industry Positioning & Messaging

• Develop clear, differentiated messaging tailored to relevant industry challenges and opportunities.
• Build customer-centric value propositions aligned with business priorities.

Go-to-Market Execution

• Collaborate with product/solutions, sales, and marketing teams to design campaigns, content, and assets that resonate with telecom clients and their industries.
• Execute integrated marketing programs across digital channels.

Sales Enablement & Thought Leadership

• Create high-impact marketing collateral (point of views, whitepapers, value propositions) highlighting industry solutions.

Performance & Analytics

• Track, measure, and report the effectiveness of industry marketing initiatives.
• Continuously optimize campaigns to drive pipeline growth and customer engagement

What we're

• 34 years of experience in B2B marketing.
• Strong background in industry marketing, solution marketing, or product marketing.
• Excellent storytelling, writing, and presentation skills.
• Proven ability to collaborate with cross-functional teams (sales, product, strategy).
• Familiarity with digital marketing channels, CRM, and campaign management tools.
• Self-starter with strong analytical and organizational skills.

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