87 Company Analysis Jobs - Page 4

Skill required: Marketing Operations - User Experience (UX) Design Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Customer Experience Design Lead is responsible for crafting and delivering exceptional end-to-end customer experiences by aligning customer needs with business objectives. This role involves developing innovative design strategies, leading cross-functional teams, and leveraging insights to enhance customer journeys across all touchpoints by driving customer satisfaction, loyalty, and business growth.A process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Understand the principles of User Experience (UX or UE), including understand perceptions of utility, ease of use, and efficiency. What are we looking for? Proficiency in experience design tools such as Adobe XD, Figma, or Sketch. Strong understanding of UX/UI design principles and methodologies. Familiarity with customer journey mapping tools (e.g., Miro). Experience with data analysis and visualization tools (e.g., Tableau, Power BI). Knowledge of digital platforms, customer engagement tools, and CRM systems. Understanding of accessibility standards and inclusive design principles. Strong leadership and stakeholder management skills. Strategic and analytical mindset with a focus on customer needs. Excellent communication and presentation skills. Ability to manage multiple projects in a fast-paced environment. Proven track record of leading large-scale customer experience initiatives in a complex, global environment. Experience working with cross-functional teams in a matrixed organization. Background in both digital and physical customer experience design is highly desirable. Roles and Responsibilities: Lead the design and optimization of customer journeys by identifying pain points, opportunities, and areas for improvement. Develop customer personas, journey maps, and service blueprints to align strategies with customer expectations. Define and implement strategies for delivering outstanding customer experiences across digital and physical channels. Collaborate with product, marketing, and technology teams to ensure cohesive experiences that reflect the brand's values. Utilize customer feedback, analytics, and market research to inform design decisions and enhance customer satisfaction. Monitor customer experience metrics (e.g., NPS, CSAT) and recommend actionable improvements. Act as a champion for customer-centric thinking, influencing and educating stakeholders on the importance of experience design. Facilitate workshops, brainstorming sessions, and co-creation activities with internal teams and external partners. Stay abreast of industry trends, best practices, and emerging technologies in customer experience and design. Propose innovative solutions to elevate the overall customer experience and differentiate the brand in the market. Ensure all customer experience designs comply with brand guidelines, accessibility standards, and regulatory requirements. Establish frameworks and toolkits to maintain consistency in experience design across projects. Qualifications Any Graduation

Skill required: Marketing Operations - User Experience (UX) Design Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Customer Experience Design Lead is responsible for crafting and delivering exceptional end-to-end customer experiences by aligning customer needs with business objectives. This role involves developing innovative design strategies, leading cross-functional teams, and leveraging insights to enhance customer journeys across all touchpoints by driving customer satisfaction, loyalty, and business growth.A process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Understand the principles of User Experience (UX or UE), including understand perceptions of utility, ease of use, and efficiency. What are we looking for? Proficiency in experience design tools such as Adobe XD, Figma, or Sketch. Strong understanding of UX/UI design principles and methodologies. Familiarity with customer journey mapping tools (e.g., Miro). Experience with data analysis and visualization tools (e.g., Tableau, Power BI). Knowledge of digital platforms, customer engagement tools, and CRM systems. Understanding of accessibility standards and inclusive design principles. Strong leadership and stakeholder management skills. Strategic and analytical mindset with a focus on customer needs. Excellent communication and presentation skills. Ability to manage multiple projects in a fast-paced environment. Proven track record of leading large-scale customer experience initiatives in a complex, global environment. Experience working with cross-functional teams in a matrixed organization. Background in both digital and physical customer experience design is highly desirable. Roles and Responsibilities: Lead the design and optimization of customer journeys by identifying pain points, opportunities, and areas for improvement. Develop customer personas, journey maps, and service blueprints to align strategies with customer expectations. Define and implement strategies for delivering outstanding customer experiences across digital and physical channels. Collaborate with product, marketing, and technology teams to ensure cohesive experiences that reflect the brand's values. Utilize customer feedback, analytics, and market research to inform design decisions and enhance customer satisfaction. Monitor customer experience metrics (e.g., NPS, CSAT) and recommend actionable improvements. Act as a champion for customer-centric thinking, influencing and educating stakeholders on the importance of experience design. Facilitate workshops, brainstorming sessions, and co-creation activities with internal teams and external partners. Stay abreast of industry trends, best practices, and emerging technologies in customer experience and design. Propose innovative solutions to elevate the overall customer experience and differentiate the brand in the market. Ensure all customer experience designs comply with brand guidelines, accessibility standards, and regulatory requirements. Establish frameworks and toolkits to maintain consistency in experience design across projects. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Role requires Digital Marketing Ads & Promotion creation/designProcess by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? 3+ years' experience, with prior experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RExpert knowledge of excelProven experience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsDeep experience on storytelling using PowerPointDeep experience and understanding of marketing domainDeep understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Analyze analytics project requirements, create project prioritization & delivery plansLiaise with onshore and in-market analytics leads for project plan executionEnsure projects delivered adheres to quality & delivery timelines as per contractual SLAsAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.oA bachelor's degree in Business, Marketing, Communications, or a related field. A Master's degree in Business Administration (MBA) or Marketing would be advantageous. oAdditional certifications in digital marketing, customer experience, or CRM platforms would be a plus. Role requires Digital Marketing Ads & Promotion creation/designThe Loyalty Advisor will be responsible for driving the development and delivery of Client's loyalty programs, focused on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. The role will require a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage Client customers, foster brand advocacy, and drive business performance. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills:Excellent verbal and written communication skills, with the ability to influence stakeholders and communicate effectively across departments. Problem-Solving:Strong problem-solving skills, with the ability to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in all customer communications, reports, and program elements. experience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. oProven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. oExperience in working with cross-functional teams to execute integrated campaigns and loyalty strategies. oKnowledge of the energy sector and Client's customer base would be a plus. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of Client's loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or changes to existing offerings based on market research, customer behavior, and competitor analysis. Cross-functional Collaboration:Collaborate with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking and Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Actively seek customer feedback, identify pain points, and suggest improvements to enhance the customer experience with Client's loyalty offerings. Compliance and Data Security:Ensure all loyalty program activities are compliant with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Ability to establish strong client relationship Ability to handle disputes Ability to meet deadlines Ability to manage multiple stakeholders Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Lead will play a key leadership role in shaping and driving the strategic direction of Client's Customer Relationship Management (CRM) program. This position is responsible for overseeing the CRM strategy, execution, and optimization to foster long-term customer loyalty, improve customer retention, and enhance customer lifetime value. The CRM Lead will collaborate with multiple business functions, leveraging customer data and insights to deliver personalized, targeted experiences, ultimately contributing to Client s overall business goals. This role requires a mix of strategic thinking, data-driven decision-making, and leadership to manage and evolve Client's CRM capabilities across customer touchpoints.Role requires Digital Marketing Ads & Promotion creation/design Strategic Thinking:Ability to think critically and strategically about CRM initiatives, ensuring that they align with business goals and deliver measurable outcomes. Leadership & Team Management:Strong leadership skills, with the ability to inspire, guide, and mentor a team, while fostering collaboration across cross-functional departments. Customer-Centric Mindset:A deep understanding of customer needs, with the ability to create tailored CRM strategies that enhance engagement, loyalty, and satisfaction. Analytical & Problem-Solving Skills:Strong ability to analyze complex data, identify trends, and resolve issues to improve CRM performance and customer experience.oExtensive experience with CRM platforms (e.g., Salesforce, Dot Digital) and marketing automation tools, with a deep understanding of their functionalities and capabilities.oDemonstrated experience in leading cross-functional teams, managing multiple stakeholders, and driving business outcomes through CRM initiatives.oStrong experience with data analysis, segmentation, and performance reporting, using analytics to continuously optimize CRM efforts.oExperience in managing customer journeys and designing seamless, multi-channel experiences across different stages of the customer lifecycle.oExperience within the energy sector, retail, or other customer-centric industries is preferred. What are we looking for? Data Analytics & Reporting:Strong proficiency in data analysis and understanding of reporting tools such as Excel, Tableau, Google Analytics, or similar. Ability to turn data into actionable insights that drive decision-making. Campaign Management & Automation Tools:Expertise in using marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Campaign) to create and manage automated customer journeys, campaigns, and communication strategies. Customer Segmentation:Proficient in segmenting customer bases based on behavior, preferences, and demographics, ensuring CRM campaigns are targeted and personalized. Customer Experience (CX) Design:Strong understanding of customer journey mapping, customer touchpoints, and strategies to optimize the overall customer experience. CRM Data Integration:Knowledge of integrating CRM systems with other business tools, such as marketing platforms, sales tools, and customer service systems, ensuring a cohesive data flow across the organization. Project Management:Excellent organizational and time management skills, capable of leading multiple projects simultaneously and ensuring timely delivery and alignment with business objectives. Roles and Responsibilities: CRM Strategy Development & Execution:Lead the creation, implementation, and continuous optimization of Client's CRM strategy, ensuring it is aligned with overall business objectives and customer-centric goals. Work closely with senior leadership to ensure CRM initiatives support Client s strategic vision. Customer Segmentation & Personalization:Leverage customer data to define clear customer segments and develop personalized engagement strategies across various touchpoints. Ensure CRM programs are tailored to meet the needs of different customer segments, driving higher engagement and satisfaction. Campaign Leadership & Innovation:Manage and oversee the design, execution, and optimization of multi-channel CRM campaigns (email, SMS, mobile apps, loyalty programs, etc.). Innovate new ways to engage customers, leveraging emerging technologies and industry best practices. Data-Driven Insights & Analytics:Utilize customer data, analytics, and reporting to continuously monitor and measure CRM program performance. Provide insights on customer behavior, trends, and opportunities to improve program effectiveness and achieve key performance indicators (KPIs). Cross-Functional Collaboration:Lead cross-functional teams, including marketing, IT, sales, and customer service, to ensure CRM strategies are implemented effectively across the organization. Ensure alignment of CRM programs with marketing, product, and customer service strategies. CRM Platform & Tools Management:Oversee the effective use and optimization of Client's CRM platforms (e.g., Salesforce, Adobe Campaign, etc.). Lead CRM system enhancements and integrations to ensure they are scalable, functional, and meet business requirements. Team Leadership & Development:Manage and mentor a team of CRM professionals, providing guidance on best practices, professional development, and career growth. Foster a culture of collaboration, innovation, and continuous improvement within the team. Customer Journey Optimization:Design and manage customer journeys across various stages (acquisition, engagement, retention, and advocacy). Identify friction points and improve the end-to-end customer experience through seamless, consistent interactions. Budget & Resource Management:Oversee the CRM budget, ensuring that resources are allocated effectively across projects and initiatives. Monitor expenditures and ROI to optimize resource allocation. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Loyalty Advisor will be responsible for driving the development and delivery of Client's loyalty programs, focused on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. The role will require a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage Client customers, foster brand advocacy, and drive business performance. Role requires Digital Marketing Ads & Promotion creation/designExperience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. oProven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. oExperience in working with cross-functional teams to execute integrated campaigns and loyalty strategies. oKnowledge of the energy sector and Client's customer base would be a plus. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. oAdditional certifications in digital marketing, customer experience, or CRM platforms would be a plus. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of Client's loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or changes to existing offerings based on market research, customer behavior, and competitor analysis. Cross-functional Collaboration:Collaborate with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking and Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Actively seek customer feedback, identify pain points, and suggest improvements to enhance the customer experience with Client's loyalty offerings. Compliance and Data Security:Ensure all loyalty program activities are compliant with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Skills and Competencies:Technical Skills: Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills:Excellent verbal and written communication skills, with the ability to influence stakeholders and communicate effectively across departments. Problem-Solving:Strong problem-solving skills, with the ability to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in all customer communications, reports, and program elements. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Loyalty Coordinator will be responsible for supporting the development and execution of Client's customer loyalty programs. This role plays a key part in the day-to-day management of the loyalty initiatives, ensuring smooth operations and customer engagement. The Loyalty Coordinator will work closely with cross-functional teams, including marketing, customer service, and IT, to ensure the effective delivery of loyalty rewards, communications, and customer experiences. This position requires a keen attention to detail, strong organizational skills, and a passion for delivering an exceptional customer experience.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Loyalty Program CRM and Loyalty Program Management:Familiarity with CRM systems (e.g., Salesforce, Dot Digital, etc.) to manage customer data, monitor engagement, and support loyalty initiatives. Data Analysis & Reporting:Basic knowledge of data analysis tools like Excel, Google Sheets, or Tableau to track and report on program performance. Marketing Tools & Automation:Experience with marketing tools (e.g., email marketing platforms, marketing automation) to support the execution of loyalty campaigns and communications. Customer Support Systems:Experience with customer service tools (e.g., Zendesk, Freshdesk) to manage customer inquiries and issues related to loyalty programs. Project Management:Familiarity with project management software (e.g., Asana, Trello, or similar) to manage timelines, tasks, and project workflows effectively. Attention to Detail:A high level of accuracy and attention to detail in data management, reward fulfillment, and program execution. Customer-Centric Mindset:Strong focus on providing a positive customer experience, ensuring satisfaction with the loyalty program, and responding proactively to customer needs. Organizational Skills:Ability to manage multiple tasks simultaneously, prioritize responsibilities, and meet deadlines in a fast-paced environment. Communication Skills:Excellent written and verbal communication skills, with the ability to craft clear and engaging messages for customers and stakeholders. Problem-Solving:Strong problem-solving skills to address customer issues, resolve operational challenges, and ensure the smooth running of the loyalty program. Collaboration & Teamwork:Ability to work effectively within cross-functional teams and engage with stakeholders across marketing, sales, IT, and customer service. Roles and Responsibilities: Program Execution & Support:Assist in the implementation of loyalty programs, ensuring that all operational processes are followed, and timelines are met. Monitor the ongoing performance of loyalty initiatives, ensuring that rewards, offers, and communications are delivered as planned. Customer Support & Engagement:Provide support to customers enrolled in the loyalty program, addressing inquiries or issues related to rewards, points accumulation, or redemption. Ensure a positive and engaging customer experience, acting as a liaison between the company and customers. Data Management & Reporting:Maintain customer records in the loyalty program database, ensuring data accuracy and integrity. Support in generating regular reports on program performance, tracking metrics like customer retention, participation rates, and ROI. Reward Fulfillment:Manage the logistics and fulfillment of loyalty rewards, including product redemptions, discounts, and other incentives. Ensure that customers receive rewards in a timely manner and that the reward system is functioning smoothly. Campaign Support:Assist in the development and execution of loyalty marketing campaigns, including email communications, promotions, and events. Coordinate with marketing and creative teams to ensure campaigns are executed on time and align with brand standards. Loyalty Program Communications:Assist in the creation and dissemination of internal and external communications related to the loyalty program, such as email newsletters, promotional materials, and customer updates. Continuous Improvement:Support the evaluation and improvement of the loyalty program by gathering customer feedback, monitoring program effectiveness, and providing recommendations to enhance customer satisfaction and program outcomes. Cross-Functional Collaboration:Work with the marketing, sales, and IT teams to coordinate on program development, updates, and troubleshooting, ensuring that the program is always aligned with business objectives and customer needs Qualifications Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation/Bachelors of Information Technology Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Adobe Marketo Engage Oracle CX Marketing Cloud (Responsys) Adaptable and flexible Commitment to quality Problem-solving skills Ability to perform under pressure Collaboration and interpersonal skills Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BSc,Any Graduation,Bachelors of Information Technology

Estimating market size and revenue / profitability outlook for SME sectors and clusters Conduct primary research through surveys, interviews, and focus groups to gather industry data and insights Analyze and classify data points to identify trends, patterns, and correlations Collect and analyze secondary data from various sources, including industry reports, academic studies, and online databases Roles and Responsibilities Estimating market size and revenue / profitability outlook for SME sectors and clusters Conduct primary research through surveys, interviews, and focus groups to gather industry data and insights Analyze and classify data points to identify trends, patterns, and correlations Collect and analyze secondary data from various sources, including industry reports, academic studies, and online databases