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2.0 - 6.0 years
0 Lacs
delhi
On-site
The Marketing and Communications Specialist will assist in developing and executing marketing strategies, enhancing brand visibility, and driving engagement across digital and offline channels. This role will also be responsible for content creation, campaign design, and creative storytelling to establish strong product positioning. You will be responsible for digital marketing, product awareness, social media management, communication strategies, and design execution to create compelling marketing assets. Assist in developing and implementing marketing strategies to drive brand awareness, lead generation, and customer engagement. Track marketing goals and KPIs to measure effectiveness and ROI. Plan, execute, and manage digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing). Manage social media channels, including content creation, scheduling, and engagement strategies. Analyze digital marketing performance and optimize campaigns based on data and insights. Develop and manage multi-channel marketing campaigns to enhance product visibility and drive traffic. Create and implement initiatives to increase product awareness and attract potential customers. Collaborate with the creative team to develop compelling marketing materials and content. Develop and manage internal and external communications strategies, including press releases, company announcements, and media relations. Craft and edit engaging content for various communication channels, including websites, newsletters, and social media. Ensure consistent brand messaging and positioning across all marketing and communications materials. Develop and maintain brand guidelines and ensure adherence across the organization. Create impactful pitch decks and presentations for stakeholders, clients, and potential investors. Collaborate with internal teams to gather information and design presentations that effectively communicate key messages. Conduct market research to identify opportunities, customer needs, and emerging trends. Analyze data and report on marketing performance, customer behavior, and campaign outcomes. Plan and coordinate company events, webinars. Sign up and attend the conferences, trade shows to promote products and enhance brand visibility. Manage event logistics, including budgeting, vendor coordination, and post-event evaluation. Develop high-quality, SEO-optimized content, including blogs, whitepapers, case studies, website content, and social media posts. Work with designers to create visual storytelling elements like infographics, videos, and animations. Ensure all content aligns with the brand voice and enhances product positioning. Skills & Qualifications: 2-5 years of experience in marketing and communications roles, with a proven track record of successful campaigns and strategic initiatives, social media. Demonstrated ability to create effective marketing campaigns and drive product awareness. Excellent written and verbal communication skills, with experience in crafting pitch decks and presentations. Hands-on experience in graphic design tools (Adobe Creative Suite, Canva, Figma, PowerPoint, AI tools) to create impactful visuals. Strong knowledge of digital marketing tools, social media platforms, and content creation. Analytical skills with experience in using marketing analytics tools to measure and optimize performance. Ability to manage multiple projects simultaneously and work effectively under tight deadlines. Proficiency in marketing software and tools (e.g., CRM systems, email marketing platforms, analytics tools). Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred.,
Posted 2 days ago
3.0 - 7.0 years
0 Lacs
karnataka
On-site
The M&A Consulting practice is an integral part of Deal Advisory, where you will have the opportunity to advise clients in identifying, planning, and unlocking value throughout the deal lifecycle. In the Pre-Deal phase, you will be involved in helping clients assess the market, simulate investment scenarios, and gain insights into the competitive landscape. Post Deal, your role will be to assist clients in taking control of the transaction, stabilizing operations, and uncovering additional value. Within the Integration and Separation Advisory team, you will work alongside industry and transaction specialists to guide clients in protecting and enhancing value while integrating acquisitions or preparing for separations. This will involve assessing the ability to stand alone, identifying entanglements, and ensuring a smooth transition during separations. This role requires candidates with the following qualifications: - Chartered Accountant (Final cleared within 3 attempts) and/or MBA from premier business schools and/or a recognized degree from leading international universities with post-graduate degrees or professional certifications. Candidates should have a minimum of 3 years of post-qualification experience and a background in advisory, consultancy, or industry-based operational roles with a specific industry focus. Key skills required for this role include: - Project Management experience, managing medium to large engagements with minimal supervision - Understanding of the M&A Lifecycle and processes, particularly post-merger integration and separation - Prior experience in Financial Due Diligence, M&A Tax, and Management Consulting - Ability to handle key integration/separation activities such as Project Management Office support, synergy evaluation, communications planning, and finance and HR integration planning As a part of the team, you will be responsible for leading or participating in engagements to help clients achieve their integration or separation objectives. This will involve working with a project team, occasionally in collaboration with global teams. You will be expected to lead the Project Management Office across multiple functions and act as the main point of contact for client stakeholders. Your responsibilities will include: - Applying Integration or Separation methodology to practical business operations - Developing and executing integration work plans and identifying improvement areas - Proactively identifying potential issues and leveraging support from the wider service line - Communicating effectively with clients and providing sound recommendations based on critical assessments This role requires self-motivated individuals with excellent analytical, problem-solving, project management, and communication skills. You should be willing to travel for extended periods and work in a fast-paced environment to meet challenging client deadlines.,
Posted 1 month ago
4.0 - 8.0 years
0 Lacs
karnataka
On-site
As a qualified professional with a Chartered Accountant (Final cleared within 3 attempts), MBA from premier Business Schools, or a recognized degree from leading international universities along with a post-graduate degree or professional certifications, you will be responsible for leading and participating in engagements to help clients achieve their integration or separation objectives. With a minimum of 6 years of post-qualification experience, including at least 4 years in advisory, consultancy, or an industry-based operational role with a specific industry focus, you will play a crucial role in managing medium to large engagements with minimal supervision. Your role will require you to have a solid understanding of the M&A Lifecycle and process, including diligence, valuation, post-deal/merger integration & separation. Prior experience in Financial Due Diligence, M&A Tax, Management Consulting, cost optimization, operations consulting, forensics, finance transformation, or similar areas will be highly preferred. You should also be adept at key integration/separation activities such as Project Management Office support, synergy evaluation, communications planning, operating model development, finance and HR integration planning and execution, and supply chain planning. Being self-motivated, well-organized, and having a positive attitude towards challenges are essential traits for this role. You should be enthusiastic about participating or leading a team across multiple geographies to meet challenging client deadlines in a fast-paced environment. Excellent analytical, problem-solving, project management, and time management skills are key requirements. Strong verbal and written communication skills in English, along with proficiency in Microsoft Office applications, especially Excel, PowerPoint, and Word, are necessary. Your responsibilities will include leading and/or participating in engagements, working with project teams globally, leading the Project Management Office, acting as the key client contact throughout the project, and overseeing day-to-day project management. You will be required to understand synergy value sources, assess client assumptions, apply Integration or Separation methodology, develop integration work plans, identify improvement areas, escalate/resolve integration issues, and proactively address potential project success hindrances. Willingness to travel for extended periods may be necessary to fulfill the requirements of this role effectively.,
Posted 1 month ago
8.0 - 12.0 years
0 Lacs
delhi
On-site
Edelman's continued evolution as the leading communications consultancy requires a paramount focus on product development (technology and services) that leverages data and AI to transform its own and its clients" businesses. To achieve this vision, Edelman is establishing a critical new AI-driven division consisting of four primary departments, each with specific roles and responsibilities in the development, delivery, and deployment of AI and data solutions across Edelman and the communications industry. As an AI Transformation Lead, you will play a key role in supporting our internal business groups through AI transformation to enhance how Edelman delivers value to our trusted clients. Responsibilities: - Provide dedicated, daily change leadership and assistance to the AI Build consulting team and dedicated business leads. - Develop the overall Organizational Change Management strategy and detailed plan for the full lifecycle of technology implementation, process change, and upskilling utilizing new tooling and capabilities. - Facilitate collaboration between AI Build team leads and their business lead counterparts post AI build delivery for all change management activities. - Utilize proven change management methods, tools, and techniques to drive the transformation efforts of the AI Build team. - Develop and deploy OCM activities as needed, including drafting communication materials, creating and delivering policy and training materials, and implementing workforce transition plans and readiness surveys. - Troubleshoot and problem-solve effectively to meet objectives. - Engage stakeholders, especially business group leadership, to support and mitigate departmental resistance. - Identify high-impact process change areas early and clarify them to impacted business group stakeholders. - Lead communications planning and development activities at corporate, project team, and local levels, providing guidance to business group leadership and SMEs delivering communications across the Edelman network. - Assist in training planning, development, and delivery, collaborating with the AI Build group, business group stakeholders, and AI GTM enablement functions. - Support Value Realization activities to leverage business benefits effectively as a key change lever to drive optimal adoption. Basic Qualifications: - Bachelor's Degree in a related field of study (e.g., business, management, human resources, instructional design, organizational behavior, or psychology) or equivalent experience. - Minimum of 8 years of experience in change management roles with a focus on large-scale implementations. Preferred Qualifications: - Proven track record of leading change management initiatives, especially in complex organizational settings, preferably within the communications or AI industries. - Strong facilitation skills to support collaboration between the AI Build team and business group counterparts. - Experience in planning, developing, and delivering training programs for internal teams and senior leadership stakeholders. - Master's Degree in a related field of study (e.g., business, management, human resources, instructional design, organizational behavior, or psychology) or equivalent experience. - Project Management support and Work Plan development experience. - Background in risk and issue management. Why join us - Impactful Work: Play a key role in transforming the workflows of the leading PR/communications firm globally. - Collaborative Environment: Work with a diverse and talented team, driving innovation across multiple disciplines. - Professional Growth: Opportunities for continuous learning and development in the rapidly evolving field of AI.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
The purpose of this role is to support a strategist in executing research tasks and uncovering audience and cultural insights to enhance the communications planning process. You will work closely with the internal team to contribute to strategic work for clients, understand the media landscape with a focus on digital channels, and analyze information from various research sources. Additionally, you will participate in brainstorms, contribute to thought leadership initiatives, leverage audience data for strategic deliverables, and stay updated on cultural trends. If you are interested in this opportunity, please send your resume directly to arut.surya@aptita.com.,
Posted 1 month ago
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