Job Summary:
The Comms Managed Executive is a key member of our in-house marketing agency team,
responsible for delivering a range of marketing services for franchisees. This role involves
managing social media accounts, creating content, executing email marketing campaigns,
coordinating design work, and providing performance reports to clients. Working closely with
the UK-based team, the executive ensures all marketing efforts align with brand guidelines and
meet franchisee needs, enhancing local brand presence, driving lead generation, and increasing
revenue.
Key Responsibilities:
- Manage and maintain social media accounts (Facebook, Instagram, LinkedIn, X)
for assigned franchisees.
- Create and schedule three localised posts per week, featuring content such as
local data insights, property listings, testimonials, FAQs, and market updates.
- Monitor engagement and respond to audience interactions to strengthen the
online presence.
- Provide quarterly performance reports to track engagement and growth.
- Paid Social Media Advertising:
- Set up and manage custom ad campaigns on Facebook and Instagram, focusing
on instant valuations and valuation requests.
- Recommend daily media spend and optimise campaigns for maximum return on
investment.
- Track and report on impressions, clicks, and lead conversions to measure
effectiveness.
- Write two bespoke blog posts per month for each client, optimised for search
engines (SEO).
- Develop engaging and informative content that establishes authority in the
branch's local property market.
- Collaborate with the design team to create accompanying visuals for blog posts.
- Design and send customised email campaigns based on pre-existing templates.
- Include content such as property listings, local news, and market insights.
- Monitor performance through LeadPro and BriefYourMarket (BYM), adjusting
strategies as needed.
- Create a plan for bi-weekly or weekly email sends based on client preference.
- Fully Managed Communication Packages:
- Deliver comprehensive marketing solutions as part of the Fully Managed Comms
Package, including social media management, content creation, and email
marketing.
- Coordinate additional services for clients opting for the Fully Managed Comms
PLUS Package, such as social media advertising, door-to-door campaigns, and
additional email sends.
- Ensure consistent branding and messaging across all channels to boost online
visibility and audience engagement.
- Bespoke Content and Design Services:
- Provide bespoke content writing services for specific client needs, including local
area guides and property descriptions.
- Coordinate custom design work for marketing materials such as brochures,
flyers, and banners, ensuring alignment with brand guidelines using the Canva
platform.
- Client Communication and Reporting:
- Provide monthly performance dashboards and conduct quarterly performance
reviews.
- Offer insights and recommendations to enhance marketing effectiveness based
on data analysis.
- Collaboration with UK Team:
- Work closely with the UK-based sales and relationship team to align marketing
efforts with overall business goals.
- Share feedback and collaborate on improving service offerings and client
satisfaction.
Required Skills & Qualifications:
- Proven experience in social media management, content creation, and email marketing.
- Strong understanding of paid social media advertising and lead generation strategies.
- Proficiency in marketing tools such as Canva, LeadPro, and BriefYourMarket (BYM).
- Excellent communication, collaboration, and analytical skills.
- Ability to manage multiple clients while maintaining brand consistency and performance
excellence
