Responsibilities Keyword Research and Analysis: Conduct keyword research to identify high-ranking local keywords. Develop and execute local SEO strategies to improve rankings on Google Maps and local search results. Analyze keyword competitiveness and search volume. Google My Business Management Optimize and manage Google My Business listings for all locations. Ensure accuracy of business information, including NAP (Name, Address, Phone). Implement GMB best practices and utilize all available features to enhance our online presence. Local Citations And Directories Build and manage local citations on relevant directories. Ensure consistency of NAP across all platforms. Competitive Analysis Monitor and assess the local search presence of competitors. Identify opportunities to outperform competitors in local search rankings. On-Page SEO Optimize website content for local keywords and location-specific information. Ensure proper implementation of title tags, meta descriptions, headers, and schema markup. Local Content Creation Develop location-specific content, including blog posts, landing pages, and service pages. Ensure content is optimized for local search. Review Management Monitor and respond to online reviews on various platforms (Google, Yelp, etc.). Implement strategies to improve online reputation. Local Link Building Build relationships with local influencers, bloggers, and businesses for backlink opportunities. Engage in outreach campaigns for local partnerships. Reporting And Analysis Analyze and report on key performance indicators (KPIs) related to local search using tools like Google Analytics, Moz, or SEMrush. Utilize data insights to make informed recommendations for improving local search visibility. Generate reports to showcase progress and areas for improvement. Stay Updated With Local SEO Trends Stay informed about industry trends, algorithm updates, and best practices in local SEO. Qualifications Bachelor’s degree in Marketing, Digital Marketing, or related field. Proven experience in local SEO optimization. Proficiency with SEO tools like Google Analytics, Moz, SEMrush, etc. Strong understanding of Google My Business and other local search platforms. Excellent written and verbal communication skills. Ability to work independently and in a team. Preferred Qualifications Google Analytics or SEO certification. Experience with HTML/CSS and website CMS platforms. Knowledge of local business directories and citation management
As an SEO Analyst at Starberry, a digital media agency based in London, UK, you will be joining our offshore Digital Marketing team in Coimbatore, India. With 3-8 years of experience, you will play a crucial role in developing and implementing search engine optimisation strategies for various SEO projects catering to diverse clients. Your responsibilities will include planning, executing, monitoring, and reporting on SEO campaigns, ensuring their success in terms of performance, results, and budgetary expenditure. You will collaborate closely with the UK team, providing regular updates on campaign progress. Market research, utilisation of tools and technology, advertising setup and optimisation, as well as reporting and analysis will also be part of your key tasks. To excel in this role, you must have a minimum of 3 years of experience in an SEO position, coupled with a deep understanding of on-page/off-page optimisation, ranking factors, keyword research, and web analytics. Your ability to meticulously analyze websites to identify reasons for poor rankings, knowledge of HTML markup, and enthusiasm for SEO will be essential. Additionally, skills in blogging, content distribution, local listings management, citation building, and effective communication are highly valued. We are seeking a self-motivated team player with strong organisational skills, analytical capabilities, and proficiency in Excel. A keen eye for detail, along with the ability to manage deadlines, understand trend data, and conduct competitor analysis, are key attributes we are looking for. Proficiency in English, both written and oral, is crucial as you will collaborate with our global team, predominantly based in the UK. If you are passionate about SEO and possess the required skills, we would love to have you on board.,
The company is looking for a Frontend Javascript Engineer to develop high-performance, robust, and scalable web components for applications. This role requires individuals who are independent, proactive, and enjoy working both collaboratively and autonomously. The key technologies used in the stack include PHP, HTML, CSS, ReactJS, React-Bootstrap, Javascript, TypeScript, GraphQL, CSS SaSS, Webpack, Headless CMS, Git, Npm, Gatsby, Apollo Client, Node JS, Express, and Netlify Deployment. Responsibilities include contributing high-quality code to a growing ReactJS Team, collaborating with various stakeholders to deliver software solutions, ensuring code standards and best practices, and participating in project planning and technical decision-making processes. Essential skills required for this position include a strong understanding of PHP back-end development and WordPress, experience with Bootstrap and other responsive frameworks, proficiency in HTML5, CSS (CSS3, SCSS), extensive experience with ReactJS and Bootstrap, commercial experience with TypeScript, knowledge of CSS, Sass, and CSS in JS, expertise in cross-browser compatibility, responsive web design, building single-page JavaScript applications, Git, Github, and version control workflows, and business-level competency in English. Desired skills for this role include experience with GraphQL, Apollo (client and server), working with CI/CD pipelines, GitHub Actions, Node for back end services and automation scripting, AWS services such as S3, CloudFront, Lambda, Dynamo DB, and serverless framework. The ideal candidate should be detail-oriented, have a passion for coding, and possess strong communication skills in English.,
Position: Email Marketing Executive Location: Coimbatore Job Summary The Email Executive is responsible for designing and executing email marketing campaigns to engage customers and drive business results. This role includes creating compelling content, ensuring accuracy and compliance, and analysing campaign performance to refine future strategies. The executive will enhance email marketing efforts to increase customer engagement and conversions. Key Responsibilities Email Campaign Management & Execution: ○ Increase email distribution to three emails per brand per week. ○ Send Instant Valuation Tool (IVT) emails bi-weekly and quarterly valuation week campaigns. ○ Implement mortgage anniversary emails for financial services quarterly. ○ Dispatch new e-zine trigger emails once a month. ○ Develop new email templates for property roundups, Personal Agent updates, and third-party referrals. Automation & AI Integration: ○ Use AI tools to draft personalised and efficient email content. ○ Enhance trigger journeys with three additional automated email sequences per brand. Performance Analysis & Compliance: ○ Analyse email campaign performance and suggest data-driven improvements. ○ Ensure all emails comply with industry policies and best practices. ○ Provide weekly, monthly, and quarterly reports on email performance. Required Skills & Qualifications Proven experience in email marketing campaign management. Strong understanding of email automation, AI-driven content creation, and customer segmentation. Proficiency in email marketing tools and analytics platforms. Excellent attention to detail and compliance awareness. Experience with CRM systems and automation tools is a plus.
SEO Analyst Location: Coimbatore Exp: 3-8 years Starberry is a digital media agency, developing award-winning online business – based in London, UK. We are looking for an SEO Executive to join its offshore Digital Marketing team in India. The candidate will be required to have a keen interest in and a solid understanding of search engine optimisation. The candidate will be responsible for the development and application of search engine optimisation strategies on several large and small scale SEO projects, working for a variety of interesting clients. Key Responsibilities Developing and implementing SEO campaigns on behalf of customers Detail, plan, execute, monitor and report on clients’ SEO campaigns Liaise with the UK team regularly and report back on campaign progress Ensure SEO campaigns are successful in terms of performance, results and budgetary expenditure Market research and development Tools and technology utilisation Advertising setup and optimisation Reporting and Analysis Essential Skill Requirements A minimum of 3 plus years of previous work experience in an SEO role is Essential In-Depth knowledge of on-page/off-page optimisation & ranking factors Good knowledge of Keyword Research & Web Analytics Methodically dissect any website, find out why it’s not ranking Knowledge of HTML markup Have a passion for SEO Blogging and content distribution Initiative and Self-motivated Team player Strong communication and excel skills Organisational skills to manage deadlines Analytic understanding of trend data and competitor analysis Local Listings Management: Manage and optimize local business listings on platforms like Google My Business, Yelp, and other local directories. Ensure consistent and accurate business information across all platforms. Citation Building: Build and manage local citations to improve the online presence of the business. Ensure citations are accurate and consistent across various online directories and platforms. Note: Good written and oral English communication skills are essential, as we have our team all over the globe and English is the common language. You must be confident in working with the team in the UK
As an SEO Analyst at Starberry, a digital media agency based in London, UK, you will be joining our offshore Digital Marketing team in Coimbatore, India. With 3-8 years of experience, you will play a crucial role in developing and implementing search engine optimisation strategies for various SEO projects catering to diverse clients. Your responsibilities will include: - Planning, executing, monitoring, and reporting on SEO campaigns to ensure success in terms of performance, results, and budgetary expenditure. - Collaborating closely with the UK team, providing regular updates on campaign progress. - Conducting market research, utilising tools and technology, setting up and optimising advertising, as well as performing reporting and analysis. To excel in this role, you must have: - A minimum of 3 years of experience in an SEO position. - A deep understanding of on-page/off-page optimisation, ranking factors, keyword research, and web analytics. - The ability to meticulously analyse websites to identify reasons for poor rankings, knowledge of HTML markup, and enthusiasm for SEO. - Skills in blogging, content distribution, local listings management, citation building, and effective communication. We are seeking a self-motivated team player with: - Strong organisational skills and analytical capabilities. - Proficiency in Excel. - A keen eye for detail, the ability to manage deadlines, understand trend data, and conduct competitor analysis. - Proficiency in English, both written and oral, as you will collaborate with our global team, predominantly based in the UK. If you are passionate about SEO and possess the required skills, we would love to have you on board.,
Job Summary The Comms Managed Executive is a key member of our in-house marketing agency team, responsible for delivering a range of marketing services for franchisees. This role involves managing social media accounts, creating content, executing email marketing campaigns, coordinating design work, and providing performance reports to clients. Working closely with the UK-based team, the executive ensures all marketing efforts align with brand guidelines and meet franchisee needs, enhancing local brand presence, driving lead generation, and increasing revenue. Key Responsibilities Social Media Management: ○ Manage and maintain social media accounts (Facebook, Instagram, LinkedIn, X) for assigned franchisees. ○ Create and schedule three localised posts per week, featuring content such as local data insights, property listings, testimonials, FAQs, and market updates. ○ Monitor engagement and respond to audience interactions to strengthen the online presence. ○ Provide quarterly performance reports to track engagement and growth. Paid Social Media Advertising: ○ Set up and manage custom ad campaigns on Facebook and Instagram, focusing on instant valuations and valuation requests. ○ Recommend daily media spend and optimise campaigns for maximum return on investment. ○ Track and report on impressions, clicks, and lead conversions to measure effectiveness. Content Creation: ○ Write two bespoke blog posts per month for each client, optimised for search engines (SEO). ○ Develop engaging and informative content that establishes authority in the branch’s local property market. ○ Collaborate with the design team to create accompanying visuals for blog posts. Email Marketing: ○ Design and send customised email campaigns based on pre-existing templates. ○ Include content such as property listings, local news, and market insights. ○ Monitor performance through LeadPro and BriefYourMarket (BYM), adjusting strategies as needed. ○ Create a plan for bi-weekly or weekly email sends based on client preference. Fully Managed Communication Packages: ○ Deliver comprehensive marketing solutions as part of the Fully Managed Comms Package, including social media management, content creation, and email marketing. ○ Coordinate additional services for clients opting for the Fully Managed Comms PLUS Package, such as social media advertising, door-to-door campaigns, and additional email sends. ○ Ensure consistent branding and messaging across all channels to boost online visibility and audience engagement. Bespoke Content and Design Services: ○ Provide bespoke content writing services for specific client needs, including local area guides and property descriptions. ○ Coordinate custom design work for marketing materials such as brochures, flyers, and banners, ensuring alignment with brand guidelines using the Canva platform. Client Communication and Reporting: ○ Provide monthly performance dashboards and conduct quarterly performance reviews. ○ Offer insights and recommendations to enhance marketing effectiveness based on data analysis. Collaboration with UK Team: ○ Work closely with the UK-based sales and relationship team to align marketing efforts with overall business goals. ○ Share feedback and collaborate on improving service offerings and client satisfaction. Required Skills & Qualifications Proven experience in social media management, content creation, and email marketing. Strong understanding of paid social media advertising and lead generation strategies. Proficiency in marketing tools such as Canva, LeadPro, and BriefYourMarket (BYM). Excellent communication, collaboration, and analytical skills. Ability to manage multiple clients while maintaining brand consistency and performance excellence