Commercial Manager

Key Deliverables

• Team Leadership:
• Build a Strong Team: Develop a motivated and high-performing team that is committed to achieving goals.
• Lead by Example: Encourage your team and create opportunities to boost sales through positive leadership.
• Manage Performance: Oversee Section Managers and store staff, offering guidance and coaching to improve performance.
• Sales & Store Operations:
• Drive Sales: Promote sales growth by analyzing trends like footfall, customer conversion rates, and average purchase value (UPT).
• Achieve Sales Targets: Ensure the store meets its sales targets and adjust strategies when needed to stay on track.
• Seasonal Planning: Make sure the store is prepared for seasonal events and has the right staffing levels in place.
• Store Presentation & Competition:
• Implement Brand Guidelines: Follow and enforce guidelines for visual merchandising (VM) and marketing to maintain the brand image.
• Stay Competitive: Keep an eye on local competitors and take steps to gain an advantage in your market.
• Customer Experience:
• Connect with Customers: Build strong relationships with customers by understanding their needs and preferences.
• Respond to Feedback: Listen to feedback from both customers and staff, and share valuable insights with relevant departments for improvement.
• Stock Management & Operations:
• Efficient Stock Management: Ensure smooth and accurate stock processes to keep the store well-organized and prepared.
• Staff Engagement & Communication:
• Regular Briefings: Keep your team updated with regular meetings, sharing important information and recognizing their achievements.
• Employee Development: Provide timely feedback to help your team improve and conduct performance appraisals to track growth.