Chief Marketing Officer

About the Role:

As the Chief Marketing Officer (CMO), you will be responsible for overseeing the planning, development, and execution of our company’s marketing and advertising initiatives. You’ll play a critical role in shaping the brand, driving user acquisition, increasing market share, and delivering sustainable growth. This is a strategic leadership position that also requires a hands-on approach in a fast-paced startup environment.

Key Responsibilities:

Strategic Leadership

• Develop and execute the company’s marketing strategy in alignment with overall business goals.

• Build and manage a high-performing marketing team, fostering a collaborative and innovative environment.

Brand & Positioning

• Own the brand identity and ensure consistency across all platforms and communications.

• Strengthen brand visibility and trust in the market through PR, partnerships, and storytelling.

Digital Marketing

• Lead digital acquisition strategies (SEO, SEM, social, email, influencer, content marketing, etc.).

• Leverage data and analytics to improve campaign effectiveness and ROI.

Product & Growth Marketing

• Collaborate with Product and Sales teams to design and execute go-to-market strategies.

• Drive user growth, engagement, and retention through targeted campaigns and performance metrics.

Market Research & Analysis

• Stay on top of market trends, customer insights, and competitor activities to inform strategy.

• Conduct regular performance and ROI analysis of marketing efforts.

Budgeting & Reporting

• Develop and manage the marketing budget.

• Present performance metrics, insights, and strategic recommendations to the CEO and board.

Requirements:

• Proven experience (7+ years) in marketing leadership roles, preferably in startups, tech, or B2C/B2B environments.

• Demonstrated success in developing data-driven marketing strategies that scale.

• Deep understanding of digital marketing channels, tools, and analytics platforms.

• Exceptional leadership, communication, and cross-functional collaboration skills.

• Strong creative thinking and problem-solving ability.

• MBA in Marketing or a related field is preferred but not mandatory.

Preferred Qualities:

• Startup-minded: adaptable, resourceful, and growth-focused.

• Results-driven with an eye for detail and innovation.

• Passion for technology, digital transformation, and building impactful brands.

Job Type: Full-time

Pay: ₹5,000.00 - ₹100,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Overtime pay
• Performance bonus

Work Location: Hybrid remote in Bhopal, Madhya Pradesh