Chief Branding Officer (CBO)

Job Overview
The Chief Branding Officer (CBO) is responsible for developing and implementing a comprehensive brand strategy that elevates the company's image, strengthens customer loyalty, and drives business growth. The CBO oversees all brand-related activities, ensuring a cohesive and powerful brand identity across all touchpoints and channels. This executive role collaborates closely with marketing, product, communications, and leadership teams to align the brand with company objectives and market trends.

What you’ll do

• Define and lead the company's brand vision, strategy, and positioning.
• Ensure brand consistency across all platforms, regions, and products.
• Translate the brand vision into actionable and measurable plans.
• Lead and inspire the branding, creative, and communications teams.
• Work cross-functionally with marketing, product, HR, sales, and other departments to integrate brand values into all organizational functions.
• Partner with the CEO and executive team to align branding with overall business strategy.
• Oversee the development of all brand assets (logo, design systems, messaging, tone of voice).
• Guide advertising campaigns, content creation, and visual storytelling.
• Supervise internal and external creative resources and agencies.
• Leverage data and insights to understand customer behavior and market trends.
• Drive brand perception studies, customer feedback loops, and competitive benchmarking.
• Establish KPIs to measure brand awareness, engagement, and loyalty.
• Monitor and report on the effectiveness of brand initiatives.
• Continuously refine brand strategies based on performance and evolving trends.
• Safeguard the brand’s reputation across all public and digital platforms.
• Ensure consistent and positive brand experiences for customers, employees, and partners.

Preferred qualifications :

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 10+ years of brand management experience, with at least 5 years in a senior leadership role.
• Proven success in developing and scaling brand strategies globally or regionally.
• Strong leadership, communication, and project management skills.
• Experience with digital branding, brand storytelling, and customer experience strategies.
• Creative mindset with strong business acumen.

Preferred Attributes:

• A portfolio of successful branding campaigns or initiatives.
• Global brand management experience is a plus.
• Deep understanding of digital media, branding technologies, and platforms.

Why you’ll love it here
We are dedicated to fostering an environment where our employees can thrive both professionally and personally. Our commitment to your well-being is reflected in our comprehensive benefits package designed to support you at every stage of your career.

Our benefits include:

• Competitive pay structure
• Comprehensive health benefits
• Opportunities for professional growth and development
• Support for work-life balance initiatives

About us
Join our dynamic team where we prioritize innovation, compassion, and excellence in healthcare. Together, we are committed to transforming lives through quality care, empowering our staff, and enhancing community health outcomes. Your journey starts here!

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Internet reimbursement

Work Location: In person