Category Growth and Marketing Head

As a Category Growth and Marketing Lead at Zepto, a fast-growing startup unicorn revolutionizing grocery delivery in India, you will play a pivotal role in driving the growth and market presence of our category through strategic marketing initiatives, data-driven insights, and a customer-centric approach. With a solid background in category management, pricing, merchandising, and digital marketing, you will lead the development and execution of innovative marketing campaigns to enhance brand visibility and customer engagement. Your responsibilities will include developing and implementing comprehensive growth strategies, identifying market trends and consumer insights to inform strategic decisions, collaborating with category leadership to align growth initiatives with company goals, overseeing merchandising and content creation, and utilizing data analytics to optimize marketing strategies and drive continuous improvement. You will champion a customer-centric approach in all growth and marketing activities, collaborate with cross-functional teams to ensure cohesive execution of category strategies, manage the marketing budget efficiently, monitor key performance indicators, and implement corrective actions to optimize financial outcomes. To excel in this role, you should hold a Bachelor's degree in Marketing, Business, or a related field (MBA preferred), have at least 6 years of experience in category growth and marketing, demonstrate a proven track record of driving category growth and achieving financial targets in an ecommerce environment, possess strong analytical skills, exceptional communication and interpersonal skills, be a strategic thinker with the ability to execute and deliver results, have a deep understanding of category trends and consumer behavior, and exhibit proficiency in using marketing and analytics software. Joining Zepto means being part of a blitzscaling journey unlike any other startup today, where you will have the opportunity to be a digital flagbearer for demand and receive strong equity to create lasting wealth as the company grows. If you are looking to make a significant impact in a fast-paced environment, manage multiple priorities, and contribute to the success of a rapidly expanding unicorn, this role is ideal for you.,