Campaign Platform Specialist

You will be responsible for designing, implementing, and optimizing customer journeys using Oracle Eloqua. Your role will require a deep understanding of marketing automation, customer segmentation, and data-driven decision-making. As an Oracle Eloqua Journey Builder, you will join our campaign management team and play a crucial role in executing a wide variety of email marketing campaigns in Eloqua Marketing Cloud. Your key responsibilities will include HTML campaign production and deployment, transferring new email ideas into responsive email templates with excellent HTML/CSS knowledge, analyzing email performance to gain smart insights, and identifying opportunities for improvements on email campaigns. Furthermore, you will measure and report the performance of email marketing efforts through web analytics tools, develop reports to provide insights on relevant KPIs and campaign optimization, and ensure that emails follow industry policies and best practices. To excel in this role, you must possess the following skills: - Eloqua Marketing Automation expertise - Excellent HTML/CSS knowledge - Optimized design and layouts of emails - Strong interpersonal and communication skills Additionally, the following skills will be advantageous: - Knowledge of Eloqua Marketing cloud applications and implementations use cases - Working knowledge of e-Commerce - Understanding of data and campaign building - Programming skills in HTML, CSS, and knowledge of JavaScript Qualifications: - Bachelor's or Master's Degree in Computer Science with >= 7 years of IT experience - Relevant Eloqua Experience >= 4 yrs - Strong understanding of Eloqua Marketing Automation and Adobe Creative Suite If you are a talented Oracle Eloqua Journey Builder looking to contribute your expertise to our team, this position at DGS India - Mumbai - Thane Ashar IT Park, under the brand Merkle, offers a full-time, permanent contract.,