Campaign Manager (Dynamic Ads)

Atidiv

3 - 8 years

6 - 12 Lacs

Pune

Posted:1 day ago| Platform:

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Skills Required

Dynamic Ads Google Ads PPC Paid Media Facebook Ads Pay Per Click Meta Ads Paid Marketing Performance Marketing

Work Mode

Remote

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, launch, and manage
performance marketing campaigns
across Meta (Facebook/Instagram), Google (Search, Display, Shopping), and TikTok Ads.
Build, test, and optimize
Dynamic Ads
(DPA, DABA, DSA) using product catalogs and feed-based strategies.
Execute full-funnel paid strategies to drive acquisitions, retargeting, and retention goals.
Analyze performance data and implement actionable insights to meet ROAS and CPA targets.
Collaborate with creative and tech teams to align ad creatives, landing pages, and catalog feeds.
Stay updated on platform innovations, bidding strategies, and audience segmentation tactics.

Required Skills & Experience:

3-5 years
of hands-on experience in managing paid campaigns on
Meta, Google Ads, and TikTok Ads
.
Proven expertise in
Dynamic Product Ads
(Meta DPA/DABA, Google DSA/Shopping, TikTok Catalog Ads).
Strong understanding of tracking tools, attribution, pixels, GTM, and analytics platforms (Google Analytics, GA4).
Proficiency in campaign management tools like Meta Ads Manager, Google Ads Editor, TikTok Ads Manager.
Strong analytical skills with the ability to translate data into insights.
Basic understanding of feed management tools (e.g., Google Merchant Center, Meta Commerce Manager, TikTok Catalogue)

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