Campaign Manager Acquisition

What if, instead of a job, you had a mission A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

Job Responsibilities

• Creating, managing, and optimizing campaigns and ads on Facebook, Twitter, LinkedIn, Youtube for web & app acquisition - with a hands-on approach
• Monitor and analyze campaigns to meet goals
• Develop and monitor campaign budgets. Hands-on with campaign Optimization
• Coordinate with the Graphic Designing team/agency/product marketing to get creatives made for ads
• Collaborate with Product, Engineering, Finance, Analytics, and Business teams for new initiatives for driving growth for social media performance channels
• Revenue and profitability analysis and leveraging data and analytics to optimize the paid funnel to maximize revenue and ensure business targets are met/exceeded for Practo
• Identify the latest trends and technologies affecting our industry. Pushing our Digital marketing Strategies beyond industry best practices.
• Monitor lead quality and funnel performance, identifying opportunities for improvement.

Skills Required:

3+ years

Strong analytical and problem-solving skills with data-driven mindset.

MS Excel

Strong sense of ownership, accountability, and proactive initiative.

Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Strong understanding of Adwords, Google Analytics, Leadsquare (or any other CRM) etc.

Behavioral Traits: Willingness to learn new skills, embrace emerging technology, dedication to growth with concrete examples, the abilities to adapt easily to change and accept increased responsibility with complete ownership, pushing yourself to learn a new skill or strategy, to take on additional responsibilities and having a positive, hard-working attitude