Campaign Management Specialist

Job Description

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation/12th/PUC/HSC Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? ?Individual will be responsible to manage Multichannel campaign requests received via email/OC. Manage end-to-end Multi channel campaign process (email and SMS)?Individual is needed to complete tasks (deploy emails, generate distribution list, create workflows, create test data, test workflow end to end) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met. Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool?Individual will be responsible to manage Multichannel campaign requests received via email/OC. Manage end-to-end Multi channel campaign process (email and SMS)?Individual is needed to complete tasks (deploy emails, generate distribution list, create workflows, create test data, test workflow end to end) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met. Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation,12th/PUC/HSC