Campaign Management Associate Manager

Campaign Planning and Requirements Gathering:

• Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
• Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation
• Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively

SFMC Configuration and Development:

• Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution
• Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization
• Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications

Campaign Execution and Management:

• Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast or journey-based campaigns using SFMC tools
• Create Cloud pages within SFMC tool as per brief provided
• Ensure accurate targeting and segmentation of campaign audiences
• Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders
• Conduct A/B testing and optimization to improve campaign effectiveness and customer experience
• Troubleshoot and resolve any technical issues related to campaign execution

Work Orchestration and Data hygiene:

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks
• Complete all required reports so that accurate numbers are reported to both client and leadership

Must Have Skills:

• Salesforce Marketing Cloud Expertise

  : In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC

• Campaign Management

  : Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations

• Best Practices

  : Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing

• Problem Solving

  : Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution

• Collaboration

  : Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders

• Attention to Detail

  : A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment