Campaign Management Associate

Job Description

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM Advisor will be responsible for managing Clients customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Clients CRM tools and processes deliver measurable results aligned with the companys business goals.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for CRM Systems ExpertiseGood understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns.Data Management & AnalyticsStrong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis.Customer SegmentationAbility to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement.Marketing AutomationKnowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.).Integration & Data Flow ManagementFamiliarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience.Customer-Centric ApproachStrong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences.Analytical ThinkingAbility to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth.Project ManagementExcellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope.Collaboration & CommunicationStrong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively.Problem-SolvingProactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance.Attention to DetailHigh attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and ImplementationDevelop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies.CRM System ManagementOversee the configuration, management, and optimization of Clients CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges.Customer Data ManagementEnsure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies.Campaign Planning and ExecutionLead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences.Performance Monitoring and ReportingTrack the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights.Collaboration Across FunctionsWork closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience.Continuous ImprovementStay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Clients CRM strategies, tools, and processes based on market research and customer feedback. Qualification Any Graduation