Buzz Lead – Social & Audience Growth

Role Overview:

Were on the lookout for a Buzz Lead Social & Audience Growth who lives at the intersection of content, culture, and conversation.
In this role, youll shape the voice of our brand across platformsespecially Facebook and Instagramby creating buzzworthy content, driving engagement, and turning attention into action.You wont just postyoull spark.Whether its a viral moment, a timely trend, or a high-impact campaign, youll lead the charge in making our brand part of everyday conversations.Youll also own key performance metrics like link clicks, CTR, and reach, working closely with editorial, design, and growth teams to scale our presence and deepen our connection with the audience.Reporting and Scope: This role reports to the Head of Content & Co-Founder (Jaskirat Arora) and will lead a broader team structure comprising 67 Sub-Group Heads and 1520 Content Associates.

What Youll Do

Develop and execute high-impact social media strategies tailored to each platformincluding Facebook, Instagram, TikTok, Threads, Flipboard, Twitter/X, and YouTube Shortsto drive audience growth, engagement, and performance

Plan and optimize paid campaigns (especially on Meta) with a performance-first mindsetfocused on metrics like link clicks, CTR, and conversionsAmplify editorial content across social platforms through timely, high-impact postswithout owning editorial planning

Launch real-time buzz campaigns that align with trending topics, pop culture moments, or live eventsworking like a live editorial desk on socialIdentify and implement new content formats (Reels, carousels, polls, memes) to keep the brand culturally in-tune and algorithm-friendly

Continuously experiment with creatives, copy, and targeting to drive performancetest fast, learn fasterMonitor social media sentiment, moderate comments, and respond quickly during crisis moments to protect and shape the brands voicePartner with niche influencers, creators, and fan communities to co-create content and drive organic engagement

Track and report performance across platforms using tools like Meta Ads Manager, CrowdTangle, Chartbeat, TweetDeck, and native analyticsfocused on clicks to conversions

Experience with tools like Buffer, Later, or Sprout Social is a plus.
Partner with growth, product, SEO, and distribution teams to inform and support their KPIssuch as traffic, retention, and content discoverability while owning execution purely from a social amplification lens

Stay up to date on algorithm changes, emerging platforms, and competitor activity to ensure the brand remains ahead of the curve