Business & Finance Manager (Hardline/Softline)

Location:

Company:

About Opptra

Opptra is reshaping how global consumer brands expand across high-growth Asian markets. Powered by an AI-native, centralized technology platform and a deep global supply chain backbone, we operate a portfolio of category-specialized franchising businesses that help brands enter and scale seamlessly.

Unlike traditional distributors, our model brings together ecommerce-first capabilities, multi-channel expertise, and agile go-to-market strategies that balance online and offline dynamics.

With Asia contributing 70% of global consumption growth, Opptra is positioned as the partner of choice for brands seeking accelerated market access, lower entry risks, and faster learning cycles.

We currently operate two business lines:

Terraspan

Exporio

Role Summary

The BizFin Lead Hardline

This is a strategic finance seat with end-to-end ownership from 0?1 product launches to 1?10 scale-up phases.

57 Year Vision for the Role

The successful BizFin Lead will:

Shape and execute the financial roadmap that positions Hardline brands as market leaders across Asia.

Translate Opptra's ecosystem, supply chain, tech, data, and local market depth into financially sound expansion moves.

Champion AI-led forecasting models to optimize demand planning, pricing, inventory turns, and working capital.

Build resilient financial systems, governance, and scalable processes that support new category launches and regional expansion.

Operate as a strategic business partner, influencing long-term decisions and unlocking profitable growth.

Key Responsibilities

Financial Strategy & Planning

Own financial planning, budgeting, forecasting, and margin management for Hardline categories.

Drive long-range planning aligned with brand objectives, market expansion goals, and category P&L ambitions.

Build pricing frameworks, product mix strategies, and channel economics to maximize profitability.

Operational Finance Leadership

Develop processes that reflect Hardline complexities longer lead times, high-value inventory, depreciation, warranty provisions, and logistics intensity.

Monitor and optimize COGS, freight, warehousing, after-sales costs, and supply chain efficiency.

Partner with supply chain teams for demand planning, capacity forecasting, and inventory investments.

Business Partnering

Collaborate closely with Business, Sales, and Product Heads on new product launches, market entry plans, and regional scaling bets.

Provide scenario-based insights using data, dashboards, and predictive modeling.

Challenge assumptions with a solutions-first mindset, ensuring strong financial discipline across decisions.

Governance, Controls & Risk Management

Strengthen financial controls across procurement, working capital, inventory, and capex.

Identify risks early demand volatility, supply constraints, cost escalations and drive mitigation plans.

Ensure compliance with regulatory frameworks across geographies (India, GCC, SEA).

Experience & Skills Required

45 years in FP&A, Business Finance, or similar roles within consumer durables / electronics / appliances / hardline categories.

Strong understanding of multi-channel retail, ecommerce, and distribution in Asian markets.

Proven experience supporting new business launches and scaling operations in high-growth environments.

Deep commercial finance capability across pricing, product strategy, margin optimization, and channel economics.

Experience managing BOM costs, freight, warehousing, warranty provisioning, and after-sales economics.

Proficiency in ERP systems, BI tools, forecasting platforms, and AI-driven decisioning frameworks.

• Hands-on operator with strong ownership, problem-solving skills, and the ability to lead cross-functional initiatives.