Business Development Representative (IT Field)

About the Role

Business Development Representative (BDR)

Key Responsibilities

Lead Generation & Prospecting

• Identify, research, and target potential clients through digital platforms, industry databases, and networking.
• Generate qualified leads using cold calls, emails, social media outreach, and marketing campaigns.
• Maintain and grow a strong pipeline of potential business opportunities.

Client Engagement & Qualification

• Initiate conversations with prospects to understand their IT requirements, challenges, and business goals.
• Present and promote IT products/services such as cloud solutions, data engineering, software development, AI/ML, cybersecurity, integrations, and consulting services.

Collaboration with Sales & Technical Teams

• Provide detailed insights about client needs to support proposal development and solution planning.
• Participate in sales meetings and contribute to strategy discussions.

Market Research & Product Knowledge

• Stay updated on IT industry trends, emerging technologies, and competitor offerings.
• Develop a strong understanding of the companys products, solutions, and value proposition.
• Provide market feedback to support marketing and product development teams.

CRM Management & Reporting

• Maintain accurate and up-to-date records of all activities in CRM (Salesforce, HubSpot, CEIPAL, Zoho, etc.).
• Track performance metrics such as leads generated, meetings scheduled, and conversion rates.
• Prepare and share weekly/monthly reports with sales leadership.

Qualifications & Skills

Required:

• Bachelor’s degree in Business, IT, Marketing, or a related field.
• 1–3 years of experience in business development, inside sales, or lead generation (preferably in IT).
• Basic understanding of IT services such as cloud, data, software development, cybersecurity, and integrations.
• Strong communication, presentation, and interpersonal skills.
• Ability to work with CRM tools and manage multiple tasks.
• Goal-driven, self-motivated, and eager to learn.

Preferred:

• Experience working with IT consulting or SaaS companies.
• Familiarity with LinkedIn Sales Navigator or other prospecting tools.
• Knowledge of lead qualification methodologies.