Market Research and Business Planning
- Identify market trends, competitor activities, and potential business opportunities in the healthcare sector.
- Analyse market demand and identify new client segments and referral sources.
- Develop strategies to increase patient referrals and expand the organisation's market presence.
Lead Generation and Client Acquisition
- Identify and approach potential clients, hospitals, clinics, doctors, corporate organisations, and healthcare partners.
- Generate business leads through networking, field visits, cold calling, email campaigns, and industry events.
- Develop and maintain a database of prospective clients and referral partners.
Client Relationship Management
- Build and maintain strong relationships with doctors, hospitals, healthcare professionals, corporate clients, and referral partners.
- Conduct regular client visits and follow-ups to strengthen professional relationships.
- Address client queries and coordinate with internal teams to ensure timely service delivery.
Business Development and Revenue Growth
- Develop and implement business development strategies to achieve monthly and quarterly targets.
- Identify opportunities to increase patient admissions, referrals, and healthcare service utilisation.
- Prepare business proposals, presentations, quotations, and service agreements.
- Negotiate commercial terms and establish mutually beneficial business partnerships.
Marketing and Brand Promotion
- Promote the organisation's healthcare services to potential clients and referral partners.
- Coordinate with the marketing team for promotional activities, campaigns, and healthcare awareness programmes.
- Represent the organisation at meetings, networking events, and industry conferences.
Coordination and Reporting
- Coordinate with clinical, operations, marketing, and finance teams to support business development initiatives.
- Maintain accurate records of leads, client visits, referrals, conversions, and business revenue.
- Update the CRM system and submit regular business development reports to management.
- Monitor performance against assigned targets and recommend improvements.
Key Performance Indicators (KPIs)
Performance will be evaluated based on the following parameters:
- Number of new leads generated per month.
- Number of new clients and referral partners acquired.
- Number of new business tie-ups and partnerships established.
- Patient referrals and admissions generated through business development activities.
- Revenue generated against assigned targets.
- Client relationship management and retention.
- Timely submission of reports and maintenance of CRM records.
- Achievement of monthly and quarterly business development targets.
Personal Attributes
- Self-motivated and target-oriented.
- Professional and confident in client interactions.
- Strong relationship-building and networking skills.
- Proactive in identifying new business opportunities.
- Accountable for achieving assigned targets.
- Committed to maintaining professional ethics and organisational values.
Requirements
- Bachelor's degree in Business Administration, Marketing, Healthcare Management, or a related field.
- 5–6 years of experience in business development, sales, marketing, or healthcare relationship management.
- Experience in hospital marketing, doctor relationship management, or healthcare business development will be an advantage.
- Excellent communication, interpersonal, presentation, and negotiation skills.
- Ability to generate leads, build professional networks, and convert prospects into business opportunities.
- Strong networking, analytical, and problem-solving abilities.
- Proficiency in Microsoft Office and CRM tools.
- Willingness to travel for client meetings, hospital visits, and business development activities.
Pay: ₹50,000.00 - ₹70,000.00 per month
Application Question(s):
- Do you have experience in the healthcare industry?
- What is your expected CTC?
- How many years of experience do you have in this field?
Work Location: In person
