Business Consulting-Digital Marketing Specialist | Campaign & Partner Marketing Consultant

As a Business Consulting-Digital Marketing Specialist at NTT DATA, you will play a crucial role in planning, executing, and optimizing digital marketing campaigns in collaboration with internal teams and external partners. Your focus will be on driving brand awareness, lead generation, and customer engagement through integrated marketing initiatives across various digital channels. Key Responsibilities: - Develop, manage, and optimize digital marketing campaigns across channels like email, social media, paid advertising, and web. - Coordinate with strategic partners, vendors, and agencies to plan co-branded marketing activities and joint promotions. - Create and maintain campaign calendars to ensure timely execution aligned with business objectives. - Collaborate with cross-functional teams including Sales, Product, PR, and Creative to ensure campaign consistency and messaging accuracy. - Manage and update digital assets, including landing pages, partner portals, and campaign microsites. - Track and analyze campaign performance using tools such as Google Analytics, CRM, and marketing automation platforms to provide insights and recommendations. - Support lead generation efforts and ensure smooth lead management and routing to sales pipelines. - Prepare campaign reports, dashboards, and presentations for internal stakeholders and partner reviews. - Ensure brand guidelines are maintained across partner marketing materials and digital touchpoints. Qualifications Required: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 2+ years of experience in digital marketing, campaign management, or partner marketing. - Strong understanding of digital advertising, email marketing, and social media marketing. - Experience working with tools such as Google Analytics / GA4, Marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), Adobe / Canva (for basic asset adaptations). - Excellent communication, coordination, and stakeholder management skills. - Strong analytical mindset with the ability to interpret data and optimize performance. - Ability to manage multiple projects and deadlines in a fast-paced environment. About NTT DATA: NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. Committed to accelerating client success and positively impacting society through responsible innovation, NTT DATA is one of the world's leading AI and digital infrastructure providers. With unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers, and application services, NTT DATA's consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, NTT DATA has experts in more than 50 countries and offers clients access to a robust ecosystem of innovation centers and established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.,