Business Analyst – Digital Marketing

0 years

0 Lacs

bengaluru karnataka india

Posted:4 days ago| Platform: Linkedin logo

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Skills Required

marketing data ads excel sql visualization power looker video analytics testing communication presentation statistics

Work Mode

On-site

Job Type

Full Time

Job Description

    • About the Role:
We are looking for a highly analytical and detail-oriented Business Analyst to join ourDigital Marketing team. The role will be responsible for analyzing campaign performance,identifying trends, generating insights, and enabling data-driven decision-making toimprove ROI across channels such as Google ads, Affiliates, DSP’s, Tiktok, Programmatic,Meta & more channels.

Required Skills

  • Strong analytical skills with ability to translate complex data into actionable insights.
  • Proficiency in Excel/Google Sheets, SQL, and data visualization tools
(Tableau, Power BI, Looker, or Google Data Studio).
  • Understanding of digital marketing channels: Google Ads, Meta Ads,
Programmatic, Affiliate, Tiktok, Video Ads.
  • Experience with marketing analytics platforms: Google Analytics, GA4, AppsFlyer,
or similar preferable.
  • Familiarity with A/B testing, attribution modelling, and user funnel analysis.
  • Excellent communication and presentation skills to convey insights to technical and
non-technical stakeholders.

Qualification

  • BE/B.Tech or Master degree in Marketing, Business Analytics, Statistics, Economic.
Skills: google ads,digital marketing,analytics,business analyst,meta ads,a/b testing

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