Business Analyst Digital Marketing

As a Business Analyst in the Digital Marketing team, you will play a crucial role in analyzing campaign performance, identifying trends, and generating insights to drive data-driven decision-making. Your focus will be on improving ROI across various channels such as Google Ads, Affiliates, DSPs, Tiktok, Programmatic, Meta, and more. Key Responsibilities: - Utilize strong analytical skills to translate complex data into actionable insights. - Proficiently use Excel/Google Sheets, SQL, and data visualization tools (Tableau, Power BI, Looker, or Google Data Studio). - Understand digital marketing channels including Google Ads, Meta Ads, Programmatic, Affiliate, Tiktok, and Video Ads. - Work with marketing analytics platforms such as Google Analytics, GA4, AppsFlyer, or similar tools. - Conduct A/B testing, attribution modeling, and user funnel analysis. - Communicate effectively and present insights to both technical and non-technical stakeholders. Qualifications: - Bachelor's degree in BE/B.Tech or Master's degree in Marketing, Business Analytics, Statistics, or Economics. About the Company: (Omit this section as there are no additional details provided in the job description) Skills: - Google Ads - Digital Marketing - Analytics - Business Analyst - Meta Ads - A/B Testing,