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Infogain
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Business Analysis Analyst (Lead)

Business Analysis Analyst (Lead)

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Infogain

8 - 12 years

0 Lacs

maharashtra

Posted:2 days ago| Platform: Shine logo

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Skills Required

marketing operations insight generation businessanalysis requirements development

Work Mode

On-site

Job Type

Full Time

Job Description

You will be responsible for managing end-to-end delivery of analytics projects related to sales performance, marketing ROI, and promotional effectiveness. Your role will involve leading the execution of Marketing Mix Modeling (MMM) and correlation-based analytics to identify key sales and marketing drivers. Collaborating with data scientists, business analysts, and stakeholders to translate business questions into analytical solutions will be a key aspect of your job. Additionally, you will define project scope, deliverables, timelines, and resource needs in alignment with business goals. Monitoring project progress, identifying risks/issues, and proactively managing resolutions to stay on track will be crucial. You will also prepare clear, insightful dashboards and reports to communicate findings to business stakeholders and coordinate between internal teams (Sales, Marketing, Finance) and external vendors/partners for seamless execution. Ensuring data quality, governance, and documentation across the project lifecycle will be an essential part of your responsibilities. You will also support the creation of business cases, presentations, and post-project impact assessments. To qualify for this role, you should have a Bachelor's/Masters degree in Analytics, Statistics, Economics, Business, or related fields with at least 6+ years of experience in business analytics, including 2+ years in a project management role. Hands-on knowledge of Marketing Mix Modeling (MMM) and correlation/regression techniques is required, along with proficiency in analytical tools like Python, R, SQL, or SAS, and dashboarding tools like Power BI, Tableau, or Qlik. Strong project management skills, including planning, risk management, and stakeholder coordination, are also necessary. Experience working with structured/unstructured data from CRM, sales, and marketing systems, as well as excellent communication, presentation, and storytelling skills are important qualifications for this position. If you are looking for a challenging opportunity and have 8-11 years of experience, this role might be the right fit for you. Your primary skill should be Business Analysis, with sub-skills in Marketing Operations, Requirements Development, and Insight Generation. About the Company: Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. They engineer business outcomes for Fortune 500 companies and digital natives in various industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. Infogain accelerates experience-led transformation in the delivery of digital platforms and is also a Microsoft Gold Partner and Azure Expert Managed Services Provider. With offices in California, Washington, Texas, the UK, the UAE, and Singapore, and delivery centers in several locations, Infogain offers a dynamic and innovative environment for professionals in the industry.,

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Business Analysis Analyst (Lead)