Braze Implementation Specialist

Business Title:

Braze Implementation Specialist

Years of Experience:

6+ years overall experience in Marketing Automation Platforms

• Minimum 34 years in marketing automation implementation (Adobe Campaign, SFMC, etc.)
  
• At least 2–3 years of hands-on experience with

  Braze

Role Overview:

Braze Implementation Specialist

Roles and Responsibilities:

• Lead the

  design and implementation of Braze-based marketing automation solutions

  .
• Develop and optimize

  data models, audience segmentation

  , and automation strategies.
• Collaborate with business stakeholders to gather requirements and provide

  best-in-class, scalable solutions

  .

• Design, build, and configure marketing campaigns

  , acting as the primary point of contact for automation requests.
• Troubleshoot technical and functional issues related to Braze and other marketing automation platforms.
  
• Use

  SQL

  for data extraction, manipulation, and audience targeting.
• Integrate Braze with

  REST/SOAP APIs, FTPs, and external data sources

  for seamless data flow.
• Conduct

  code reviews

  and ensure adherence to development best practices.
• Manage multiple projects in a

  fast-paced, agile environment

  .
• Act as a

  mentor for junior developers

  and guide them in Braze and automation best practices.
• Provide

  strategic recommendations

  to improve marketing automation performance and customer engagement.

Must Have Skills:

1. Hands-on experience in

   Braze platform implementation

   or

   Partner-Led Onboarding

   .
2. Strong

   SQL skills

   (joins, complex queries, performance optimization).
3. Experience with

   API Integrations

   and external data source connections.
4. Excellent communication and stakeholder management skills.
   

5. Braze Certification

   – at least Developer level.

Good to Have Skills:

1. Experience in other marketing automation tools such as

   Salesforce Marketing Cloud (SFMC)

   ,

   Adobe Campaign

   , or

   Marketo

   .
2. Programming experience in

   JavaScript / Java / VB / C# / PHP

   .
3. Prior experience in

   Braze Partner-Led Onboarding

   .
4. Exposure to

   data modeling and analytics

   tools.

Key Responsibilities Summary:

1. End-to-end

   implementation and integration

   of Braze platform.

2. Campaign automation and optimization

   across multiple digital channels.

3. Data management and governance

   , ensuring accuracy and consistency across systems.

Education Qualification:

• Bachelor’s degree in

  Computer Science, Information Technology, or Engineering

  .
• Postgraduate degree in

  Marketing / Business Administration

  preferred.

Certifications (Preferred):

1. Braze Developer Certification

   (Mandatory)
   
2. *Braze Digital Strategist Certification
   
3. Certifications in other marketing automation tools (SFMC, Adobe Campaign, etc.) – a plus
   

Shift Timing:

client-specific time zones