Branding & Communications Specialist

Role - Branding & Communications Specialist

About The Role

We are looking for a highly motivated, results-oriented Brand Communications Specialist who willown and drive the company's brand storytelling, marketing communications, and digitalengagement. You will be responsible for creating impactful brand narratives, orchestrating marketingcontent, and enabling strategic brand positioning. This role requires a proactive individual whotransforms ideas into actions, enhances brand visibility

Key Responsibilities

Corporate Branding & Profiles

• Own and continuously refine company branding across all platforms (website, LinkedIn,
  

social media).

• Create and update marketing collateral such as corporate decks, brochures, and brand
  

guidelines to ensure consistency and alignment with brand strategy.

• Collaborate with leadership to craft authentic messaging that resonates with the target
  

audience and supports business growth.

• Coordinate with cross-functional teams to gather insights and produce engaging, on-brand
  

storytelling.

• Maintain a strategic and dynamic content calendar ensuring timely and relevant brand
  

communication.

Social Media & Digital Presence

• Lead social media strategy and execution with creative, high-impact posts to increase brand
  

awareness and audience engagement.

• Analyze digital metrics and optimize content strategy to improve reach
• Stay ahead of industry trends and innovate with fresh content ideas, visuals, and campaigns.
  

Internal & External Communication Support

• Work cross-functionally with sales, HR, design, and marketing teams to ensure all branding
  

efforts align with organizational goals.

• Enhance brand positioning through strategic messaging and content support.
  

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 3-5 years of proven experience in brand strategy, corporate communications, or content
  

marketing within digital ecosystems.

• Demonstrated ability in project management, cross-functional collaboration, and executing
  

brand initiatives end-to-end.

• Expertise with social media platforms, marketing automation, CRM tools, and content
  

management systems (CMS).

• Familiarity with AI-powered content and video creation tools.
• Strong analytical capabilities with experience using digital analytics and reporting tools to
  

measure campaign performance and ROI.

Key Skills

• Strategic brand development and integrated communications
• Content marketing, storytelling, and audience engagement
• End-to-end campaign management and execution
• Social media strategy, community management, and growth hacking
  

Why Join Us

• Lead brand strategy and communications in a fast-paced, agile environment.
• Work in a culture that values autonomy, innovation, and measurable impact.
• Engage with diverse projects offering opportunities for growth into strategic and leadership
  

roles.