Brand Strategist

About the Role

We are seeking a Brand Strategist with proven experience in scaling D2C brands and strong knowledge of AI-powered creative and marketing tools. The ideal candidate will be both a creative leader and a data-driven strategist, capable of building high-performing brand campaigns that drive conversions while strengthening brand equity.

Key Responsibilities

• Creative Strategy & Leadership
• Own the creative vision for all D2C brand campaigns across Meta, Google, and other paid platforms.
• Conceptualize ad campaigns, storyboards, and content pillars for performance marketing.
• Translate brand positioning into strong, conversion-focused ad concepts.
• Content & Creative Production
• Develop ad copies, video scripts, and creative frameworks for TOF, MOF, and BOF funnels.
• Work with in-house designers, video editors, and external UGC creators to execute production.
• Ensure creatives follow platform guidelines (Meta Ads compliance, hooks, CTAs).
• Creative Performance Optimization
• Analyze creative performance (CTR, Thumb Stop Ratio, Engagement, ROAS impact).
• Continuously test new hooks, ad formats, and storytelling angles.
• Build a structured “Creative Testing System” for the agency.
• Team Management & Collaboration
• Lead and mentor a team of copywriters, designers, and video editors.
• Collaborate closely with Performance Marketers to align creatives with data insights.
• Manage multiple client accounts and ensure delivery within deadlines.
• Brand Storytelling & Positioning
• Develop campaigns that not only sell but also build brand recall.
• Keep track of consumer psychology, industry trends, and competitor strategies.

Requirements

• 1-2years of experience in creative strategy/brand strategy for D2C brands.
• Strong understanding of performance marketing ecosystems (Meta Ads, Google Ads, Programmatic).
• Proven track record of conceptualizing and executing campaigns that drive conversions and brand recall.
• Hands-on experience with AI tools for creative generation, ad copywriting, video ideation, and trend analysis.
• Strong leadership skills with experience managing creative teams.
• Exceptional storytelling, copywriting, and brand communication skills.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of experience do you have working with Direct-to-Consumer (D2C) brands?
• Have you worked directly with performance marketing teams to align creatives with data insights?
• What is your current notice period?
• Are you comfortable with a 6-day working, office-based role? (2nd Saturday is off)

Work Location: In person

Application Deadline: 10/10/2025