Brand Marketing manager

3 - 7 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of Weekday's clients. You will be a creative and strategically-minded Brand Marketing & Communications professional responsible for strengthening and scaling the global B2B brand presence. Your role involves guiding and mentoring a small design team, driving brand consistency, storytelling, and communication across all channels. Your primary responsibility will be shaping how the brand is experienced globally through compelling messaging, impactful design, and seamless communication that resonates with B2B audiences. **Key Responsibilities:** - Drive brand strategy aligned with vision and business goals - Define and safeguard brand voice, identity, and messaging - Identify market opportunities for differentiation and growth - Oversee the creation of brand guidelines and assets - Lead the creation of compelling multi-format content - Showcase impact through case studies and thought leadership - Ensure consistency across all communications - Build reputation with proactive PR and media strategies - Develop key media and influencer relationships - Manage press releases, crisis responses, and internal communications - Act as the main contact for brand and communication matters - Ensure alignment of internal teams and external partners for brand consistency - Represent the company at events and conferences **Qualifications Required:** - Bachelor's degree in Graphic Design, Visual Communication, or a related field - 3-6 years of professional experience in visual design, brand design, or marketing - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Adobe XD - Strong understanding of data visualization principles and best practices - Excellent communication and collaboration skills - Ability to work independently and within a team,

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