Brand & Marketing Lead (Premium F&B Brand/Premium Retail Experience Preferred)

Important:

Please submit your resume in PDF format only, and kindly read the JD in its entirety.

Role Overview:

This role acts as the custodian of a premium F&B brand's identity, driving the overall brand strategy, digital presence, and creative direction.

The core mission is to unify the brand voice across all channels, from social media and digital campaigns to in-store retail experiences and packaging.

This position is pivotal to the company's growth as it bridges the gap between creative storytelling and data-driven performance, ensuring the brand scales effectively while maintaining its heritage and premium positioning.

Position Details:

• Role: Brand & Marketing Lead

• Experience Required: 5 to 8+ years

• Client's Industry: Food & Beverage (F&B) | 30+ years in existence, 250+ crore in revenue

• Location: Bengaluru

• Travel Requirements: Some amount of travel may be required across the brand's retail outlets

• Employment Type: Full-time

• Work Arrangement: Work from Office (WFO)

• Working Days: Mon-Sat

About the Client's Company:

Our client is a leading F&B brand known for its premium products and strong market presence across retail outlets, delivery platforms, quick commerce, and e-commerce.

With over three decades of legacy and state-of-the-art manufacturing, they are in a phase of dynamic growth, modernizing their operations to serve millions of customers while maintaining their core value of excellence.

Roles & Responsibilities:

1. Social Media Strategy With Agency

• Lead the overall social media strategy in partnership with the social media agency.
• Work with the agency on monthly content calendars, brand storytelling, and platform-specific strategies.
• Oversee quality of content -copy, design, reels, videos, ensuring they match brand tone and visual standards.
• Track metrics, share insights with the agency, and guide optimisation.

2. Campaign Planning & Execution

• Plan and execute brand campaigns (festive, seasonal, product, digital, in-store).
• Create campaign briefs, messaging, and rollout plans across digital and offline channels.
• Ensure campaigns reflect the brand's premium positioning and heritage.

3. Creative & Design Team Oversight

• Manage the in-house design team for all assets across digital, print, packaging, and retail branding.
• Ensure visual consistency, quality control, and adherence to brand guidelines.
• Approve all creative outputs before release.

4. Photoshoots & Video Production

• Conceptualise and manage product, lifestyle, and brand shoots.
• Work with external photographers, videographers, stylists, and production teams.
• Ensure shoot outputs are high-quality, brand-aligned, and delivered on schedule.

5. Performance Marketing Supervision

• Work with the performance marketing agency to define targets and optimise campaigns.
• Review media plans, ad creatives, landing pages, and performance dashboards.
• Monitor weekly performance and guide improvements.

6. Website & E-commerce Experience

• Oversee website content updates, UX enhancements, homepage banners, and product uploads.
• Coordinate with relevant teams and agencies to maintain a smooth browsing and checkout experience.
• Ensure digital assets are refreshed for festivals, campaigns, and product launches.

7. Communication & Brand Language

• Maintain consistent brand tone and messaging across all communication channels - digital, packaging, retail, corporate decks, internal communication, emailers, and customer-facing content.
• Review and approve key brand copy and campaign lines.

8. Cross-Functional Collaboration

• Work closely with Design, Retail, E-commerce, Corporate Sales, Customer Experience, and Product teams.
• Support new product launches, in-store branding, gifting initiatives, and store openings.

9. Reporting & Insights

• Track performance across social, website, marketing campaigns, and offline activities.
• Prepare monthly marketing reports with insights and next steps.
• Use consumer, category, and competitor insights to shape marketing strategy.

What We're Looking For:

a) Must-Haves:

• Full-time Bachelor's degree.

• 5-8+ years of experience in brand or digital marketing, ideally within FMCG, F&B, or premium consumer brands.

• Strong understanding of social media, digital marketing ecosystems, and consumer behavior.

• Experience managing both internal creative teams and multiple external agencies.

• Strong visual sensibility combined with excellent project management skills.

b) Nice-to-Haves:

• MBA or Master's degree in Marketing, Business, Communications, or a related field.

• A proven track record of handling phygital marketing (bridging physical retail with digital experiences).

c) Tools & Skills Required:

• Digital & Marketing Analytics Tools (e.g., Google Analytics, Meta Business Suite).

• Project Management & Collaboration Tools.

• Familiarity with Content Creation/Design workflows.

Perks & Benefits:

• Health Insurance

• Meal at the Office

• Annual Festive Bonus

• Employee Discount Across the Brand's Retail Outlets

Reporting Structure:

You will report directly to the CEO, Partners, and key leadership team, ensuring strategic alignment and visibility on all HR initiatives.

?? Candidates/Applicants Please Note:

Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.