Brand Marketing Associate

Job Summary:

Key Responsibilities

Dropout Retargeting (LI & GI)

• Own dropout retargeting journeys across key funnels
• Monitor daily dropouts across critical stages (quote, proposal, payment, issuance) using Google Analytics
• Identify funnel leakages and create targeted retargeting strategies to improve conversion

App Engagement & Lifecycle Marketing

• Drive app engagement through personalized lifecycle communication strategies
• Review, test, and optimize communication journeys and creatives for dropout and engagement campaigns
• Run continuous experiments on messaging, creatives, CTAs, timing, and frequency
• Optimize channel mix across push notifications, in-app messages, SMS, email, and WhatsApp

App Growth & Feature Adoption

• Drive app downloads and track key engagement metrics such as DAU, MAU, retention, and feature usage
• Plan and execute promotions for key Digit app features
• Work closely with product and tech teams to improve feature discovery and adoption

Cross-Sell Initiatives (LI & GI)

• Plan and execute cross-sell campaigns for Digits Life and General Insurance products
• Use customer behavior, policy data, and lifecycle insights to identify relevant cross-sell opportunities
• Optimize cross-sell journeys to improve conversion, attach rate, and revenue

Analytics, Reporting & MIS

• Own MIS tracking and reporting for app engagement, dropout retargeting, and cross-sell initiatives
• Track performance across CRM tools and Google Analytics
• Share regular performance dashboards, insights, and actionable recommendations with stakeholders

Key Skills & Competencies

• Strong understanding of app engagement, CRM, lifecycle marketing, and retention strategies
• Hands-on experience with Google Analytics and CRM tools
• Data-driven mindset with strong analytical and problem-solving skills
• Experience running A/B tests and experimentation frameworks
• Ability to work cross-functionally with product, tech, design, and business teams

Preferred Experience

• 2-4 years of experience in app engagement, growth marketing, CRM, or lifecycle marketing
• Prior experience working on mobile apps with high transaction volumes is a plus

What Success Looks Like

• Improved funnel conversions through effective dropout retargeting
• Higher app engagement metrics (DAU/MAU, retention, feature adoption)
• Increased cross-sell conversion and revenue contribution from the Digit app