Brand Manager (Real Estate)

Key Responsibilities

• Brand Strategy:

  Own the end-to-end brand roadmap, from project naming and DNA creation to long-term market positioning.

• Project Launches:

  Lead Go-To-Market (GTM) strategies for new residential/commercial launches.

• Creative Excellence:

  Oversee the production of premium collateral (3D renders, walk-throughs, brochures, and site-office branding).

• Market Intelligence:

  Analyze competitor movements and consumer trends to maintain a "First-to-Market" advantage.

• Consistency:

  Ensure a seamless brand voice across digital ads, hoardings, and physical experience centers.

The Must haves

• RE Expertise:

  Deep experience in the real estate lifecycle (Pre-launch to Handover).

• Strategy First:

  Proven ability to move beyond "features" to sell "aspirations."

• Agency Management:

  Skilled at briefing and pushing creative agencies to deliver world-class work.

• Execution:

  A mix of creative vision and the operational "hustle" required in real estate.