Brand Manager / Executive

The individual in this role will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. You should feel comfortable collaborating cross-functionally to implement these strategies and ensure brand consistency. The primary objective is to enhance sales and profitability of the milk & milk products business through a focus on marketing and innovation. This includes building a portfolio with sub-brands that cater to consumer needs, executing targeted marketing campaigns to boost category sales, and introducing new products. It is essential to have prior experience in the FMCG/Food industry. **Responsibilities:** - Defining brand positioning and understanding consumer insights - Creating and implementing comprehensive 360-degree marketing plans - Translating brand elements into actionable plans and go-to-market strategies - Keeping track of market trends, conducting consumer market research, and monitoring competitor activities **Qualifications:** - Post Graduate or equivalent degree in Marketing from reputable institutes - 5-8 years of experience in brand management or marketing within the FMCG sector is mandatory.,