Job
Description
Job Title: Brand Digital Marketing Strategist Department: Marketing Location: Prayagraj (Allahabad Uttar Pradesh) Reports To: Brand Digital Marketing Strategist Job Summary: We are looking for a strategic and creative Brand Digital Marketing Strategist to lead the development and execution of integrated digital campaigns that strengthen brand awareness, drive customer engagement, and support business growth. The ideal candidate will blend analytical expertise with strong brand storytelling, delivering impactful campaigns across digital channels. Key Responsibilities: Develop and execute 360 digital brand strategies aligned with business goals and brand identity. Manage and optimize digital campaigns across paid media, social media, SEO/SEM, email, influencer marketing, and content marketing. Collaborate with creative, product, and media teams to ensure brand consistency across platforms. Plan and manage digital advertising budgets (Meta, Google Ads, YouTube, etc.) to maximize ROI. Drive social media strategy and oversee content calendars for all brand platforms (Instagram, Facebook, LinkedIn, etc.). Monitor digital trends and identify opportunities for innovation in content, formats, and platforms. Track and report performance metrics (traffic, engagement, conversions, ROI), and make data-driven decisions. Manage relationships with digital agencies, influencers, media partners, and vendors. Work closely with the e-commerce team to support digital sales goals and customer acquisition strategies. Lead brand storytelling initiatives through blogs, videos, campaigns, and digital PR. Qualifications: Bachelor's degree in Marketing, Communications, Digital Media, or related field (MBA preferred). 3 to 7 years of experience in digital marketing with a strong focus on brand management. Proven experience with Google Ads, Meta Ads Manager, GA4, SEO tools, and social media platforms. Strong creative sensibility with data-driven decision-making ability. Excellent written and verbal communication skills. Experience in managing teams, budgets, and external partners. Up to date with the latest digital and social media trends, tools, and technologies. Preferred Skills: Familiarity with design tools like Canvas, Adobe Suite, or Figma. Basic understanding of HTML/CSS is a plus. Experience in influencer marketing or brand collaborations. Strong organizational and multitasking skills.
