Branch Head - Optical Store

Branch Head of an optical store is to oversees operations, drives sales, ensures customer satisfaction, and leads the team to meet business goals.

key roles and responsibilities

Operational Leadership

• Oversee daily store operations

  including opening/closing procedures, staff scheduling, and workflow management.

• Ensure smooth functioning of optical services

  such as eye exams, lens fitting, and product delivery timelines.

• Maintain compliance

  with company policies, health regulations, and industry standards.

Sales & Business Development

• Drive sales performance

  by implementing promotional strategies and upselling techniques.

• Monitor KPIs

  such as revenue, conversion rates, and customer retention.

• Develop local marketing initiatives

  to attract footfall and build brand presence.

Customer Experience

• Act as the primary point of contact

  for escalated customer issues and VIP clients.

• Ensure high standards of service

  from consultation to post-sale support.

• Implement feedback mechanisms

  to continuously improve customer satisfaction.

Team Management

• Recruit, train, and mentor staff

  including optometrists, sales associates, and technicians.

• Set performance goals

  and conduct regular evaluations to ensure high productivity and morale.

• Foster a collaborative and customer-focused culture

  within the team.

Inventory & Merchandising

• Manage inventory levels

  to ensure availability of frames, lenses, and accessories.

• Coordinate with suppliers

  for timely restocking and product launches.

• Optimize product displays

  to enhance visual appeal and customer engagement.

Reporting & Strategy

• Prepare performance reports

  and present insights to senior management.

• Analyze customer feedback and market trends

  to refine service offerings.

• Contribute to strategic planning

  for growth, expansion, and competitive positioning.

Preferred candidate profile

Immediate Joiner

Perks and benefits

As per policy