BD & Marketing Specialist

You are a proactive and results-driven Business Development & Marketing Specialist responsible for accelerating growth and strengthening the company's brand presence. Your role involves developing and executing innovative marketing strategies, managing engaging content for the website and digital platforms, growing company presence on social media channels, launching marketing campaigns, collaborating with cross-functional teams, and analyzing performance metrics to guide strategy improvements. Key Responsibilities: - Develop and execute innovative marketing strategies to build a strong digital presence and lasting customer relationships - Design, maintain, and manage engaging content for the organization's website and other digital platforms - Manage and grow company presence across social media channels to enhance visibility and lead generation - Launch and optimize marketing campaigns and online advertisements to increase brand awareness - Collaborate closely with cross-functional teams to align business development and marketing goals - Track, analyze, and report performance metrics to guide strategy improvements and decision-making - Support business development initiatives including client outreach, presentations, and proposals Required Skills & Qualifications: - Bachelors degree in Marketing, Business, or a related field - Excellent verbal and written communication skills - Strong understanding of digital marketing concepts and platforms - Proven experience in B2C social media, content creation, and digital campaigns - Strong creative, analytical, and problem-solving skills - Prior experience in startups or other fast-paced environments preferred - Only experienced candidates will be considered Preferred Qualifications: - Certifications in Digital Marketing, SEO/SEM, or related fields - Familiarity with marketing automation tools and CRM systems - Ability to adapt quickly, multitask, and work independently in an evolving environment - Entrepreneurial mindset with a passion for innovation and growth Experience: 4+ Years (Business Development/Marketing domain) Job Type: Full-time (Work from office) Email: careers@aloola.io Job Location: Surat, India,